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Walmart

Aculief Case Study

BRAND OVERVIEW

Aculief is dedicated to providing drug-free pain relief through innovative acupressure, aromatherapy, and weighted relief products. With a mission to make Wearable Acupressure™ an accessible and affordable alternative, Aculief empowers individuals to manage discomfort naturally—anytime, anywhere.

ehp consulting group services

  • Walmart Management
  • Customer Service

Challenges

  • Brand Protection Issues – Unauthorized sellers and counterfeit listings were diluting brand trust and impacting sales.
  • Low Visibility – Existing listings lacked optimization, leading to reduced search rankings and conversions.
  • Customer Engagement – Limited reviews and suboptimal product presentation hindered buyer confidence.


our solution

  • Fraudulent Listing Removal
  • Conducted daily monitoring of Walmart.com to identify unauthorized and fraudulent listings.
  • Reported and successfully removed counterfeit and misleading product pages to protect Aculief’s brand reputation.
  • Product & Listing Optimization
  • SEO-Optimized Listings: Enhanced product titles, descriptions, and backend keywords for better search performance.
  • A+ Product Images & Copywriting: Created high-quality product photos and compelling copy to highlight Aculief’s benefits and unique selling points.
  • Competitive Pricing & Promotions: Adjusted pricing strategies to align with Walmart’s competitive marketplace dynamics.
  • Brand Image & Customer Engagement
  • Restructured Brand Presence: Unified all product listings under Aculief’s official brand, reinforcing a consistent and professional image.
  • Review Generation: Implemented customer outreach and post-purchase engagement to encourage authentic reviews and boost ratings.


the impact

  • Increased Visibility & Sales – Optimized listings ranked higher in Walmart’s search results, leading to increased traffic and conversions.
  • Brand Protection Success – Unauthorized listings were continuously eliminated, ensuring only genuine Aculief products remained available.
  • Enhanced Customer Trust – Positive reviews grew, and customer confidence in the brand strengthened.
  • Streamlined Brand Identity – Aculief’s Walmart presence became more cohesive, improving brand perception and recall.


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