SEARCH TERM OPTIMIZATION

AMAZON SEO PHASE 2: COPY AND PINK KEYWORD UPDATE

Optimize your backend search terms for your Amazon listings. Phase 2 of our SEO Service Offering includes:

  • Title and Bullets Point Features Adjusted for additional keyword inclusions.
  • We update for “Pink” keywords – Words already in the title/bullets are removed to make room for additional indexing opportunities in the Search Term Field.


Removed 41 bytes: low value term

SEO PHASE 2 (AVAILABLE FOR FULL SERVICE CLIENTS ONLY)

  • Keyword & competitor research in your category
  • Hand selecting most relevant, high-converting keywords for your listings
  • Following Amazon's guidelines & rules
  • Improve Keyword Indexing
  • A before & after draft for your approval
  • *SEO Phase 2 only offered with Full Service Clients
Contact Us For Full Service

about seo phase 2 - title/bullet copy and pink keyword update

This SEO Strategy builds on SEO phase 1 and runs multiple phases for maximum indexing and keyword ranking. In this strategy, we slough off words already in the title or bullet points from the search term field.

We then find new keyword opportunities for indexing in the search term field. We also update the title and bullet points to clean them up for ideal keyword improvements.

title optimization example

original title

Jones New York Compact & Foldable Travel Umbrella – Perfect Size for Small Car Umbrella w/ Automatic Open/Close Feature – Heavy Duty, Lightweight, Weatherproof, Wind Resistant – 2 Pack (Magenta/Teal)

optimized title

Jones New York Elegant and Fashionable Women’s Folding Umbrella – Portable, Weatherproof, and Spacious – Professional Style Gear for Today’s Modern Women – 42” in Coverage – 2 Pack Set (Magenta/Teal)

low value search terms includes:

  1. Words that are also used in the ASIN’s title, bullet points, or description and already indexed.
  2. Superfluous words that may not be recognized such as (“and”, “for”, “amazing”, “new”)
  3. Any repeated keywords are safely removed and replaced with new and other search terms.
  4. This is because they show in the title or copy of the detail page. Amazon doesn’t need them in the search terms field. So we replace them with other words.

how does ehp optimize your search terms?

  1. We start by auditing your Search Terms
  2. We use Helium 10 and Junglescout to identify Low Value Terms
  3. We look for common misspellings, Spanish, and terms that relate to your item which are not already in your copy content.

why is this important?

  1. EHP Consulting Group has tested this technique a hundred clients, and in most cases, there are significant increases in organic ranking once the search terms optimization is done. Better indexing and higher keyword rankings.
  2. Organic ranking helps your search term results both on Amazon and in search engines off of Amazon such as Google.
  3. This is a valuable exercise that can pay significant dividends in the medium to long term.


benefits of our service

Fully built and hand-selected keywords by experts

Rank organically for your keywords overtime

Increase visibility for listing, leading to an increased number of clicks

Years of knowledge and experience on your side

why hire ehp consulting?

Here at EHP Consulting Group, we have a wealth of experience behind us regarding keyword research with Amazon.


We have a fine-tuned understanding of what it takes to select keywords for Amazon product listings and have seen firsthand that sellers are not using their search terms to the fullest.

In addition, we’ve compiled a comprehensive list of keywords and rules to avoid that many aren’t familiar with. 

With our internal search term optimization best practices, EHP Consulting Group will have you covered.

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Keyword Research by Experts

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Our Search Term Optimization Service

Includes:

  • Keyword and competitor research in your category
  • Hand selecting the most effective keywords
  • Following Amazon's rules and guidelines
  • Improve Keyword Indexing
  • Before and after draft for your approval

*Only available for full-service clients.

Contact Us For Full Service 

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Running a business presents enough challenges. Amazon shouldn’t be one of them. With EHP Consulting Group on your side, you can and will grow your brand.

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