eBay
Hiccaway Case Study
BRAND OVERVIEW
HiccAway is a groundbreaking, drug-free solution designed to stop hiccups instantly. Created by Dr. Ali Seifi, a specialist in neurological recovery, this innovative sipping device was developed to help patients experiencing persistent hiccups, particularly those linked to brain injuries. Dr. Seifi's research led to a method that simultaneously stimulates the Phrenic and Vagus nerves, effectively interrupting the hiccup reflex. By generating precise pressure while sipping, HiccAway lowers the diaphragm and engages the epiglottis, providing immediate and effective relief.
ehp consulting group services
- Advertising Management
- Inventory Management
- Customer Service
- Infringement
- eBay Creation and Management
Challenges
- Lack of optimized product listings affecting visibility and conversions.
- Potential infringement concerns requiring proactive management.
- Need for global expansion to reach a wider customer base.
our solution
- Listing Creation & Optimization: Developed compelling, keyword-rich product titles, descriptions, and bullet points to enhance search rankings and customer engagement.
- eBay Support Engagement: Actively worked with eBay’s support team to address listing concerns, resolve potential infringement issues, and ensure compliance with platform policies.
- eBay Advertising & Listing Performance: Ran promotional ads to enhance product rankings and attract more buyers.
- Brand Protection: Monitored and addressed any unauthorized or infringing listings to safeguard brand integrity.
- Sales Growth Strategy: Implemented targeted optimizations and promotional efforts to increase visibility and drive conversions.
- Global Expansion: Successfully expanded HiccAway’s presence on eBay marketplaces worldwide, increasing brand reach.
the impact
- Optimized listings, leading to improved search visibility and higher conversions.
- Engaged with eBay support to resolve listing and infringement issues efficiently.
- Drove consistent sales growth through strategic optimizations and marketing.
- Expanded HiccAway’s global footprint on eBay, reaching new international markets.
- Increased monthly revenue, strengthening the brand’s position on the platform.
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