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Walmart

Radiate Case Study

BRAND OVERVIEW

Radiate Portable Campfire brings the true campfire experience wherever life takes you—without the mess, smoke, or hassle. Designed for convenience, this lightweight, portable, and reusable campfire provides 3-5 hours of burn time with a simple, no-fuss setup.

ehp consulting group services

  • Walmart Management
  • Customer Service


CHALLENGES

  • Unauthorized Sellers & Fraudulent Listings – Counterfeit products diluted brand trust and impacted sales.
  • Sales Optimization – Listings required enhanced SEO and content strategies to improve visibility.
  • Competitive Market – The brand needed insights on competitors to stay ahead in the outdoor & camping category.
  • Walmart Expansion – Radiate aimed to scale beyond the U.S. into international Walmart marketplaces.


our solution

  • Walmart Listing Optimization & Sales Growth
  • Improved product titles, bullet points, and descriptions for higher Walmart search rankings.
  • Created engaging visuals and compelling copy to enhance product appeal.
  • Implemented competitive pricing and promotions to boost conversions.
  • Brand Protection & Fraudulent Listing Removal
  • Daily monitoring of Walmart.com to identify unauthorized sellers.
  • Reported and successfully removed counterfeit and misleading listings to protect brand integrity.
  • Competitor Analysis & Market Positioning
  • Conducted detailed analysis of top competitors to identify trends and opportunities.
  • Adjusted marketing and sales strategies based on competitor pricing, features, and customer reviews.
  • Walmart Global Expansion
  • Successfully launched Radiate Portable Campfire in Walmart’s international marketplaces, broadening its customer base.


the impact

  • Sales Growth & Increased Visibility – Optimized listings led to higher search rankings and stronger sales performance.
  • Brand Protection Success – Fake sellers were eliminated, ensuring customers received only genuine Radiate products.
  • Stronger Competitive Edge – Market research allowed Radiate to differentiate itself and refine its pricing strategy.
  • Expanded Walmart Presence – Radiate successfully entered new Walmart markets globally, increasing brand reach.

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