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Walmart

Hiccaway Case Study

BRAND OVERVIEW

HiccAway is the first-ever drug-free solution that instantly stops hiccups by utilizing a scientifically designed sipping device. Developed by Dr. Ali Seifi, a physician specializing in neurological recovery, HiccAway was created to help patients suffering from persistent hiccups caused by brain injuries.

Through years of research, Dr. Seifi discovered a way to stimulate the Phrenic and Vagus nerves simultaneously, effectively interrupting the hiccup reflex. HiccAway works by generating the perfect amount of pressure while sipping, which lowers the diaphragm and activates the epiglottis, instantly stopping hiccups at their source.

ehp consulting group services

  • Advertising Management
  • Inventory Management
  • Customer Service
  • Infringement
  • Walmart Creation and Management



Challenges

  • Low Search Visibility – Listings were not fully optimized, making it difficult for potential customers to find the product.
  • Brand Protection Risks – Fake sellers and imitation products threatened sales and customer trust.
  • Customer Service Issues – Delays in addressing customer concerns could impact brand reputation and reviews.
  • International Expansion – The brand aimed to scale its presence globally within Walmart’s marketplace.

our solution

  • Walmart Listing Optimization
  • SEO-Driven Enhancements – Improved product titles, descriptions, and bullet points to rank higher in Walmart search results.
  • Enhanced Product Presentation – Developed compelling copy and high-quality images to showcase HiccAway’s unique benefits.
  • Data-Driven Pricing & Promotions – Adjusted pricing strategy to stay competitive and attract more customers.
  • Brand Protection & Fraud Prevention
  • Removed Unauthorized Sellers – Conducted daily monitoring and reported fraudulent listings to Walmart for removal.
  • Enforced Brand Authenticity – Ensured only genuine HiccAway products were available to customers.
  • Walmart Advertising & Sales Growth
  • Launched targeted ad campaigns to increase product visibility and drive conversions.
  • Optimized ad performance through continuous monitoring and strategic adjustments.
  • Customer Service & Reputation Management
  • Prompt Issue Resolution – Addressed customer complaints quickly to maintain high satisfaction.
  • Review & Feedback Strategy – Engaged with customers post-purchase to encourage authentic reviews and improve ratings.
  • Global Expansion on Walmart
  • Successfully launched HiccAway in international Walmart marketplaces, expanding brand reach and sales opportunities.

the impact

  • Increased Product Visibility & Sales Growth – Optimized listings led to higher search rankings and conversions.
  • Strengthened Brand Protection – Fake sellers were eliminated, ensuring customer trust and genuine product availability.
  • Enhanced Customer Experience – Faster response times and better engagement resulted in higher satisfaction and positive reviews.
  • Global Expansion Success – HiccAway successfully entered new Walmart markets worldwide, broadening its consumer base.

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