Skip to content 
(925) 293-3313Amazon
Abodely Case Study
BRAND OVERVIEW
Abodely offers high-quality kitchen and home organization products designed to simplify daily living. One of their flagship items is the Deep Chest Freezer Organizer Bins – 4-Pack Stackable Chest Freezer Baskets with Dividers, made of durable powder-coated metal wire.
Product Highlights:
- Fits 5–7 cu ft deep freezers.
- Includes magnetic whiteboard, dry-erase marker, and eraser to track freezer inventory.
- Stackable lock-base design to prevent tipping.
- Color-coded (2 black, 2 white) for easy food separation.
- Fold-down handles for accessibility.
- Heavy-duty freezer-safe construction.
Abodely partnered with EHP Consulting to transition their Amazon listings from the “Generic” brand attribution to their official registered brand identity, Abodely. This step was crucial to protect their intellectual property, strengthen customer trust, and establish long-term marketplace credibility.
ehp consulting group services
- Update the brand attribution from Generic → Abodely across all Amazon listings.
- Provide compliant documentation for Amazon Brand Registry and GS1 validation.
- Ensure the process causes no sales downtime or disruption to listing visibility.
Challenges
1 High-Resolution Product Images
- Needed clear images of the product with the Abodely brand name permanently visible (on product and packaging).
2 Trademark Registration Certificate
- Required proof of official brand ownership from a recognized trademark office.
3 GS1 Certificate / License
- Verification of UPC ownership tied to the Abodely brand.
4 Product Invoices
- Commercial invoices showing correct brand details matching the ASIN.
5 Manufacturer / Brand Website
- Additional verification to support brand identity.
The client was also asked to provide an image of the product with the UPC clearly visible.
our solution
- Document Collection: Coordinated with Abodely to collect product images, UPC documentation, trademark certificate, and invoices.
- Amazon Case Filing: Submitted case ID 18283163351 with complete supporting documentation.
- Escalation Handling: Prepared backup evidence in case of Amazon rejection.
- Communication: Maintained real-time updates with the client, including forwarding UPC product images via email.
results
- Successfully submitted documentation to Amazon for brand attribution update.
- Amazon updated the backend from “Generic” to Abodely.
before & after comparison
- Before: Listings displayed “Generic,” limiting brand visibility and trust.
- After: Listings displayed “Generic,” limiting brand visibility and trust.
CLIENT FEEDBACK
- “Everything looks great! Thank you!!”
- The client was highly satisfied and later availed EHP’s PPC Management service, converting from a one-time project client into a monthly paying client.
- We dedicated a total of 10 days to the brand name change, from August 11, 2025, to August 21, 2025.
What are you waiting for?
We want to help your business become successful in the world of e-commerce. Let us turn your listing in to a legacy today!
Turn your amazon store into a revenue-driving machine
Running a business presents enough challenges. Amazon shouldn’t be one of them. With EHP Consulting Group on your side, you can and will grow your brand.