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melloa case study
BRAND OVERVIEW
Aculief focuses on providing drug-free relief through acupressure, aromatherapy and weighted relief. Their goal is to make Wearable Acupressure™ an affordable alternative available to everyone as an effective all-natural solution, to be used anytime, anywhere.
ehp consulting group services
- PPC Monthly Management
Challenges
- Despite facing strong competition in this product category (Baby Products › Diapering › Diaper Pails & Refills), we were still able to drive higher sales while keeping ACOS at a low level.
- Navigating the competitive landscape of the French marketplace and adapting campaigns to local consumer behavior.
- This shows that through effective campaign optimization—such as precise targeting, keyword refinement, and budget control—we managed to stay competitive and achieve profitable results.
our solution
- We designed and optimized PPC campaigns specifically for Amazon France, using localized keywords, ad placements, and bidding strategies tailored to the market.
- Our strategy to make this product perform effectively began with launching automatic campaigns.
- The high-performing keywords from the automatic campaign were used to create new manual campaigns for more precise targeting.
- To further strengthen our keyword pool, we also leveraged AI tools to generate additional keywords, as well as competitor ASINs and keywords, ensuring we captured more market opportunities.
the impact
Here’s a chart showing the entire duration of their stay with our service:
Here’s a screenshot capturing performance data since we first launched the campaigns:
- Within the first week of selling, we spent $92.91 and generated $196.68 in sales, resulting in an ACOS of 47.24%.
Here’s a screenshot highlighting the performance data from the most recent period:
The 2nd chart clearly shows the progress. There’s a significant improvement when comparing the starting point to the latest results:
- Starting point: $92.91 spent generated $196.68 in sales, with an ACOS of 47.24%.
- Latest results: Only $78.43 spent generated $522.44 in sales, bringing the ACOS down to 15.01%.
This demonstrates a remarkable increase in efficiency and return on ad spend over the course of the campaigns in Amazon France, proving our expertise beyond the US market.
Account Health Rating is in good standing as well.
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