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Dice Dozen case study
BRAND OVERVIEW
Dice Dozen is an e-commerce brand that specializes in gaming dice and tabletop accessories, primarily selling through the Amazon marketplace. The brand offers a variety of dice products designed for board games, role-playing games, educational use, and casual entertainment. Its products are positioned as gifts that create moments, encourage less screen time and more meaningful connections, and are thoughtfully designed to be displayed.
ehp consulting group services
- Reinstatement of a revoked Amazon Brand Registry - The scope of service specifically focused on facilitating the reinstatement process for DICE DOZEN, whose Brand Registry access had previously been revoked, significantly limiting the client’s ability to manage, protect, and enforce their brand rights on the Amazon platform.
Challenges
- Brand Registry was revoked
- Limited their ability to manage and protect their brand on the Amazon platform, including enforcing intellectual property rights, reporting violations, and controlling product listings.
our goals
- To successfully reinstate the Amazon Brand Registry
- Enable the client to effectively manage their brand assets, protect intellectual property, and regain access to critical brand management tools, including the “Report a Violation” feature.
our solution
- Document Collection and Verification: We meticulously gathered all required documentation to ensure the appeal had a high probability of success, ensuring accuracy, authenticity, and compliance with Amazon’s requirements.
- Development of a Comprehensive Plan of Action (POA): Our team drafted a detailed and well-structured Plan of Action outlining the steps taken to resolve the issues.
- Proactive Support Throughout the Process: Even up to the final stages before reinstatement, we continued collecting and submitting any additional documents requested by Amazon. This ensured the appeal remained thorough, timely, and well-supported.
By combining careful documentation, a clearly defined Plan of Action, and ongoing proactive follow-up, we maximized the chances of a successful reinstatement.
the impact
As a result of this approach, Amazon successfully restored the “Report a Violation” access for Dice Dozen, officially confirming the reinstatement of the brand registry. This outcome allowed the client to:
- Fully manage and protect their brand on Amazon.
- Enforce intellectual property rights and report potential violations.
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