Cart Wheel Deals case study

Cart Wheel Deals is an Amazon-based e-commerce seller that offers a curated range of consumer products across multiple categories, with a focus on practical, functional, and value-driven items. Operating primarily through the Amazon marketplace, the brand prioritizes accessibility, product reliability, and compliance with Amazon’s marketplace standards to ensure a smooth purchasing experience for customers.

The company’s approach centers on delivering quality products backed by accurate listings, clear product information, and adherence to Amazon’s safety and regulatory requirements. By leveraging Amazon’s fulfillment and selling infrastructure, Cart Wheel Deals aims to provide convenience and trust to consumers while maintaining operational efficiency as a third-party seller.

In this case, the client's listing experienced a listing suppression caused by an Amazon mis-categorization related to battery compliance. Amazon incorrectly flagged the product as using coin or button cell batteries, despite the product being powered by an AC adapter or optional D-size batteries (not included) and not using button cell batteries in any form.

Due to Amazon’s strict Regulatory Intelligence, Safety, and Compliance checks, the listing required a structured appeal supported by documentation, images, and backend verification to restore visibility and selling eligibility.