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CROCHETBUDS case study
BRAND OVERVIEW
Crochetbuds is the ideal brand for anyone who wants to learn how to crochet with ease.
Their adorable little crochet kits have already helped users with no prior crocheting experience. All you need to do is follow the simple, step-by-step video or written instructions and watch your kits come to life. The beginner kits come pre-started, which will help boost your confidence right from the beginning!
ehp consulting group services
- Listing Optimization - Account Health Age Compliance
Challenges
- Automated bot flags algorithms often incorrectly flag products like crochet kits as toys for children under 12, regardless of the intended "15+" age grade.
- Documentation discrepancies between the age listed on your physical packaging and the digital attributes in the backend can trigger immediate listing suppression.
our goals
- Remove the "Search Suppressed" status to make the product visible and purchasable again.
- Clear the violation to return your Account Health Rating to a "Healthy" status.
- Synchronize the physical packaging labels with the digital backend attributes to show a consistent 15+ age grade.
our solution
- Update A+ Content by removing all images and text references to children to explicitly market the product as a 15+ collector's craft kit for teens and adults.
- Submit a Formal Appeal by drafting a concise Plan of Action that explains the product is a high-level hobby craft rather than a children's plaything.
- Engage Seller Support by opening a manual review case for listing misclassification to ensure a human auditor verifies the 15+ packaging evidence.
the impact
- Successful Listing Reinstatement was achieved when Amazon accepted the 15+ Age Grade documentation and removed the "Search Suppressed" status, allowing sales to resume immediately.
- Restoration of Account Health occurred as the compliance violation was purged from the dashboard, and the Account Health Rating (AHR) returned to a Healthy (Green) status.
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