Grow B2B sales with FBA inventory insights

The FBA Enrollment Opportunities page now highlights in-demand products for Amazon Business customers that are projected to perform better if shipped with FBA. Enrolling these products in FBA could help you unlock incremental B2B sales.

Where to find these opportunities:

1. In Seller Central, go to the Menu, select Inventory, and select Opportunities.
2. Select the High B2B Demand filter.

View your projected 90-day B2B sales uplift for each product.

Switching to FBA makes your offers eligible to receive the Prime badge, which can help you become eligible for more Featured Offers and increase sales. With FBA, Amazon handles your storage, packing, delivery, returns, and customer service while optimizing your products for business customers. Plus, orders shipped with FBA are exempt from the On-time Delivery Rate and Business Hour Delivery Rate policy requirements.

Amazon Business customers purchase 70% more per order and return 50% less compared to other customers, and their preferred products might differ from your highest-performing products with individual customers. Splitting out B2B helps you identify and optimize for these distinct buying patterns.

To get started, go to your FBA Enrollment opportunities page.