EHP Seller News illustration: an open shipping carton with an orange ribbon beside the headline New Selection Program 2026

Enroll in New Selection Program 2026 by March 31

We've extended the enrollment window for the Fulfillment by Amazon (FBA) New Selection Program 2026 to March 31, 2027, so you have time to enroll and take advantage of benefits on new branded products.

Your benefits for eligible new-to-FBA products include:

  • Fee credits that cap referral fees to 10% on your first 100 units and 5% on the next 100 units
  • Free storage, free customer returns, and free liquidations on your first 200 units for 120 days
  • No low-inventory-level fee or storage utilization surcharge on your first 200 units for 120 days
  • $50 in coupon variable fee credits and $75 in Vine enrollment fee credits, usable within the first 60 days of listing a buyable offer

Note: New Selection Program 2026 benefits can't be combined with New Seller Incentives.

Enroll for 2026 FBA New Selection benefits

To learn more, go to New Selection Program 2026.

This is a repost of an Amazon Seller Central News update, originally published on October 28, 2026, shared with Amazon’s permission. Article text © Amazon.com, Inc. or its affiliates. All rights reserved.

The links in the article text open Seller Central pages that need a Seller Central sign-in. The featured illustration was created by EHP Consulting Group with AI and is not an Amazon image; Amazon did not create or endorse it.

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