Earn the new Business Discount badge to get always-on visibility

A new Business Discount badge will be available on Amazon Business soon. When your single-unit business price offers at least 5% savings against a validated reference price (VRP), your offer automatically earns the badge, displayed with strikethrough pricing and savings percentage across search results and detail pages. This can reach millions of organizations buying on Amazon Business.

In 2026, B2B sales of products with business pricing grew nearly double the rate of those without. The badge, strikethrough price, and savings percentage help you stand out to business buyers looking to consolidate spend with competitive sellers. Think of it as an always-on deal badge for your qualifying B2B offers.

Here's what's new:

Business Discount badge. Replaces the legacy Business Savings Blue Badge (BSBB) for single-unit business prices, with a modernized price block that shows the badge and savings percentage prominently in red, alongside strikethrough pricing.

No star rating required. Products no longer need a 4-star rating to qualify for the new badge.

Strikethrough pricing. When your business price offers at least 2% savings against a validated reference price (VRP), your offer displays strikethrough pricing in search, and strikethrough pricing with savings (in red) on the detail page. Savings of at least 5% earn the badge. A validated reference price (VRP) must exist on your product for the badge, strikethrough, and savings to display.

Quantity discounts unchanged. Offers with at least a 3% quantity discount on the first tier (the lowest quantity level in your discount structure) and a 4-star rating will continue to earn the Business Savings Blue Badge (BSBB) as before.

To set your business price, go to Manage All Inventory.

For step-by-step instructions, go to Set a business price or quantity discount.