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Amazon

NAUGHTY TOWER case study

BRAND OVERVIEW

Naughty Tower is a playful twist on the classic wooden block game, perfect for a date night. As the tower grows taller and more unstable, the excitement builds, making each move more thrilling. What sets Naughty Tower apart are the fun games and challenges added to each block, turning every game night into an adventure of laughter and connection. Carefully select and stack blocks without toppling the tower, and enjoy a delightful evening filled with surprises and joy.

Reporting “Naughty Tower” Trademark Infringement on Amazon

Reported Listing

  • ASIN: B0F9ZYPZR3

background

The trademark “Naughty Tower” was found being used without authorization in an Amazon listing. This constitutes a violation of intellectual property rights since the trademarked term was present in both the product images and the listing title.

Key Indicators of Infringement:

  • The main image includes the words “Naughty Tower.”
  • The title description also contains the trademark “Naughty Tower.”

What we did:

Step 1: Reporting the Infringement

Step 2: Verification in Submission History

Step 3: Monitoring the Case

Final Step: Resolution

  • Once Amazon accepts the claim, the case will display a green checkmark and status as “Accepted.”
  • The infringing listing will then be removed from the Amazon platform.
  • Example outcome: The ASIN B0F9ZYPZR3 was successfully taken down following acceptance of the report.
  • https://www.amazon.com/dp/B0F9ZYPZR3 

other ehp consulting group services

  • Amazon Product Launch
  • Customer Service

Challenges

  • Amazon Listing Creation
  • Amazon Listing Optimization
  • Restock limit on the Amazon account
  • Marked as adult flag an adult flagged product
  • Product launching
  • Always run out of stock
  • Since it was initially listed on a different Amazon account, we could not upload images on the new account


our solution

  • Created the listing on Amazon
  • Optimize products on amazon.com
  • Relist the product to another Amazon account so we can start sending inventory to launch the product.
  • Uploaded the new content and images to the primary account. It was showing successfully.
  • Given the new account full rights to the products.
  • Change adult keywords and adult imagery in a more conservative manner.
  • Appeal to Amazon
  • Ran Amazon Vines to increase positive reviews on product
  • Increase product page traffic by running ads
  • Slowly reimplement the content and images to their original form before it was flagged as an adult product.
  • Continue to optimize the listing, including adding Video Ads, premium A+ content, and Premium A+ Video
  • Order ahead to avoid stockouts.


the impact

  • Fully Optimized listing
  • Over $28,000 in sales
  • Achieved page 1 ranking across 100’s of keywords
  • Achieved Amazon’s choice badge for selected keywords
  • Developed powerful advertising campaigns
  • Generated positive reviews
  • Created product photos & wrote all copy
  • Organized & restructured brand image


90 days

Improved Sales Rank

1. https://www.amazon.com/dp/B09Y64XV8H?ref=myi_title_dp


Amazon's Choice badge


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