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BAD CARDS for GOOD GOLFERS case study
BRAND OVERVIEW
Here at Bad Cards, we make fun, interactive, on-course card games for golf! Golf is a fantastic sport, but let's face it- sometimes things can get stale! Mix in our games to shake up your next round! Bad Cards Fore Good Golfers is a 107-card game that adds a particular action or rule to players at each tee box- good, bad, or just funny! Further, mix things up by adding one of our expansion packs (like "Drinkin' Rules")! Do you like to gamble but are tired of playing stroke play, wolf, vegas, etc? Check out Bad Cards Fore Gambling Golfers! This game won't affect your gameplay-- just your wallet!"
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- PPC Monthly Management
goals
- Gain Visibility in a Crowded Market: Stand out among established players like Cards Against Humanity.
- Maximize ROI with Limited Budget: Compete strategically against brands with far larger ad spends.
- Boost Conversions & Market Share: Turn browsers of alternative card games into loyal BAD CARDS customers.
- Build Long-Term Brand Identity: Position Bad Cards Fore Good Golfers as the go-to niche game for golfers and party enthusiasts.
CHALLENGES
- Market Saturation: Breaking through the noise in Amazon’s competitive Party Games & Novelty Entertainment category.
- Budget Constraints: Facing rivals with advertising budgets many times higher.
- Conversion Pressure: Convincing customers already leaning toward better-known brands.
- Despite these hurdles, BAD CARDS had one unique advantage: an authentic, relatable origin story, born from golf buddies Scott and Steve who created humorous rules to level their game. This gave the product a personality that resonated with its target audience.
our solution
1 Sponsored Products Campaigns
- Targeted high-intent keywords like “golf cards game,” “cards for golfers,” and “drinking card game”.
- Continuous bid optimization driven by ACOS performance and conversion tracking.
2 Sponsored Brands Campaigns
- Boosted brand awareness and recognition with creative ad copy.
- Launched a custom Amazon Brand Store to establish a professional brand identity.
3 Continuous Optimization
- Weekly bid adjustments to stay competitive.
- Negative keyword filtering to cut wasted spend.
- A/B testing of creatives, improving click-through rates (CTR).
- This multi-layered Amazon Ads strategy ensured maximum exposure and efficiency.
the impact
Overall performance, BAD CARDS saw explosive growth on Amazon:
- Sales Growth: Rapid increase in monthly sales, signaling strong market adoption.
- Campaign Management Duration:Advertising management began on June 1, 2023, and has been continuously maintained through September 1, 2025, with ongoing optimization efforts.
- Best ASIN: Bad Cards (ASIN: B09JTR62GC) achieved impressive growth on Amazon, generating $73,456.35 in total sales with an efficient 19.17% ACOS. With over 4.5 million impressions and 2,371 orders, this campaign demonstrates the power of strategic advertising and optimized budget management in a highly competitive category.
- ACOS Efficiency: Achieved record-low 9.58% ACOS (December 27, 2024), placing it in the Amazing ACOS category.
- Amazon’s Choice Badge: Earned the coveted badge, instantly boosting visibility and consumer trust.
- Market Presence: Surpassed competitors in share of voice, cementing dominance in its niche.
Key Takeaways for Sellers
- Strategic Ad Placements Work – Even niche products can outperform industry giants with smart targeting.
- Smart Targeting + Optimization = ROI – Continuous bid management and A/B testing drive profitable growth.
- Niche Domination is Possible – With the right ad strategy, even a grassroots product can scale into a market leader.
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