(925) 293-3313enjoy state of the art advertising management services
Amazon PPC is critical to your success in driving traffic to your listings. We have helped hundreds of clients setup proper advertising campaigns and manage them to the best performing results possible. We set up segmented advertising campaigns on Amazon that cover all potential customers.
We can find the most optimal keywords for your products. We can scope out the competition and use their keywords to optimize your listings.
Amazon Advertising
Sponsored Ads Accreditation
our ad setup service
- Keyword Research
- Optimize Amazon PPC
- Reduce ACOS, Increase Sales
- Weekly Reporting
Real Client Examples
Cultivate real-time markets
We must now retrace our way a little. It was mentioned that upon first breaking ground in the whale's back.
Scale killer paradigms
It was inserted there by my particular friend Queequeg, whose duty it was, as harpooneer, to descend.
Drive e-services
So down there, some ten feet below the level of the deck, the poor harpooneer flounders about.
Advertising upgra
We’re proud to offer our upgraded advertising management service offering, which drives results on a new level. We’ll use proven techniques coupled with advanced macros to optimize your current advertising efforts. With our new technology, we’ll update your advertising faster, more frequently, and more holistically. In addition, we store bid adjustments for your viewing pleasure at any time. We do everything with transparency in mind.
Sponsoired PRODUCTS
1) Auto Campaign
- Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
- Brand terms are negated
- Auto campaigns now have targeting split into 4 areas:
- Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
- Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
2) Brand Campaign
- Brand terms are only used in this campaign
- Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.
3) Competitor Brand Campaign
- Competitor Brand Term Targeting
- Competitor brand names are only used in this campaign
- Set up to target competitor’s brand keywords in order to gain market share.
- Often very small spend, high results, low impression counts, incremental sales
4) Competitor ASIN Targerting
- Selective ASINs we want our product to show up on their detail pages.
- We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.
5) Manual Campaign
- Highly segmented ad groups will have the most benefit, most spend, and most sales.
- Keywords are all manually chosen.
- We use a bid modifier to bid higher for top of search pages.
- Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.
6) Defensive ASIN Targeting Campaign
- Target ASIN from your own catalog.
- Places your ads on the detail page of your own products
- Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales
7) Sponsored Display
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display.
8) Video Ads
- Hot and in demand.
- Requires professional shot videos. Recommended time: 30 seconds.
- Requires Brand Registry.
choose your campaign type
Sponsored Products
Sponsored Brands
Sponsored Display
display
- Currently in Beta. Low conservative testing recommended.
- Retargets users off of Amazon.
- Use on best sellers, not on every item.
Keyword Strategies
Broad Match
Generically targets the keyword, can have other words in search results mixed in, generates the most impressions
Phrase Match
Must contain the phrase, can have other words in search result,
Exact Match
Generically targets the keyword, can have other words in search results mixed in, generates the most impressions
get your ads setup now
Ad Setup Services Include:
- Keyword Research
- Optimize Amazon PPC
- Reduce ACOS, Increase Sales
- Weekly Reporting
Turn your amazon store into revenue-driving machine
Running a business presents enough challenges. Amazon shouldn’t be one of them. With EHP Consulting Group on your side, you can and will grow your brand.
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EHP consulting Group provides guidance, research, management, content creation, online marketing, and more for businesses on Amazon.
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3001 N Rocky Point Dr E. STE 200,
Tampa FL 33607
Contact Us: (925) 293-3313
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