Navigating the world of Amazon selling can feel like a high-stakes game, and your Account Health Rating (AHR) is the scoreboard. This crucial metric is the pulse of your business, telling you and Amazon how well you’re adhering to the platform’s extensive policies. A sudden drop in your score, often triggered by an intellectual property […]

Navigating the Walmart Marketplace is a journey of strategic decisions, and none is more critical to your success than your fulfillment method. How you get your products to customers impacts everything from your shipping speed and costs to your visibility on the platform. The two primary paths are clear: leveraging Walmart Fulfillment Services (WFS) or

In the competitive landscape of e-commerce, the “silo” approach to selling is dead. Brands that once relied solely on Amazon PPC to drive sales are finding that the most explosive growth now happens at the intersection of social discovery and marketplace trust. Josh Hackett, CEO of EHP Consulting Group, has pioneered a framework that turns

Getting your Amazon seller account deactivated can feel like a death sentence for your business. Whether it’s a “Section 3” violation or a mysterious performance flag, the standard appeal process often feels like shouting into a void. To get back in the game, you need to understand the multi-tier escalation hierarchy that moves your case

Is your brand name killing your Amazon sales? It’s a provocative question, but one that every seller needs to ask. For years, the conventional wisdom has been clear: start your product title with your brand name. But as Amazon’s marketplace becomes more crowded and mobile-first, this “best practice” is facing serious scrutiny. The beginning of