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Catertopia case study
BRAND OVERVIEW
Catertopia understands the importance of special moments and places customer satisfaction at the heart of its brand. Quality is a core value, reflected in every product they offer. Their dessert cups are designed to impress and elevate any occasion, ensuring that each moment feels memorable.
Catertopia’s dessert cups are made from clear, durable, high-quality BPA-free plastic and are thoughtfully designed with sturdy lids and elegant gold spoons for a premium presentation. Known for offering some of the highest-quality catering supplies on the market, Catertopia also provides reliable 24-hour support responses to ensure a seamless customer experience.
ehp consulting group services
- Update the brand name of selected Amazon listings from ACE SPADE QUALITY to CATERTOPIA
Challenges
- Amazon’s strict policies on brand name changes for existing ASINs
- Risk of listing suppression or permanent catalog errors
- Maintaining product continuity and avoiding duplicate ASIN creation
- Ensuring all brand-facing elements were aligned with the new identity
our goals
- Successfully changed the brand name of the 2 ASINs from Ace Spade Quality to Catertopia
- Comply with all Amazon policies regarding brand name changes
- Show the live listings reflecting the updated brand name and proper redirection to the brand store
our solution
1. Brand Validation
- Verified that Catertopia was the legitimate and approved brand name for the products
- Ensured no conflicts with existing brands in the Amazon catalog
2. Document Preparation
- Compiled brand ownership and authorization documentation
- Ensured consistency across product packaging, labeling, and listing content
3. Catalog Update Process
- Submitted brand name change requests through Amazon Seller Support
- Provided clear justification for the brand transition
- Referenced affected ASINs to ensure precise catalog updates
4. Listing Consistency Audit
- Reviewed titles, bullet points, product descriptions, and backend attributes
- Confirmed the new brand name was reflected accurately across all listing fields
the impact
- Brand name successfully updated from ACE SPADE QUALITY to CATERTOPIA
- No listing suppression or loss of sales history
- Listings remained active and searchable
- Brand identity is fully aligned across catalog attributes
The brand transition to Catertopia was completed successfully, allowing Quality Quest LLC to strengthen its brand presence on Amazon while maintaining listing stability and compliance.
BEFORE
ASIN B0CKHSQDPX
ASIN B0BGMNFXTC
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