Amazon
CLUCK. CLUCK. MOOSE! case study
BRAND OVERVIEW
Hour Time Games LLC is a family-driven game development company founded in 2023, specializing in board games that foster family fun and bonding. The company is currently active and has been operating since September 22, 2023, with its registered office located in Massapequa, New York. They are known for their innovative games, including "Keeper Chaos" and "Cluck, Cluck, Moose!". Hour Time Games aims to create engaging and accessible games suitable for all ages, making family game nights enjoyable and memorable.
They are actively working toward strengthening their brand presence and expanding their business within Amazon’s competitive marketplace. As part of their long-term growth strategy, they aim to establish a clear and credible brand identity, protect their intellectual property, and unlock the exclusive tools provided through Amazon Brand Registry.
Their primary focus is to streamline all brand assets under a unified identity, safeguard their listings from unauthorized sellers, and build a strong foundation that will support future catalog expansion. The brand, Cluck Cluck Moose, is in the process of scaling and requires brand protection to ensure long-term success on Amazon.
Challenges
- As part of the Brand Registry process, Amazon requires a verification code that is sent to the email address associated with the trademark filing. Christine was instructed to check if she received the verification code. The process was delayed because the code was not forwarded immediately, and Amazon cannot proceed without it. This verification code is a mandatory step, and the lack of timely access created a temporary bottleneck in completing the registry submission.
our goals
- During onboarding and strategic planning, the following objectives were defined for the client:
Primary Objective:
- Complete Amazon Brand Registration for the brand Cluck Cluck Moose.
Supporting Tasks Completed for Submission:
To meet Amazon’s verification requirements, the following documents and information were prepared and submitted:
- Trademark Serial Number: 98731842
- Product certificate
- Filing receipt
- Packing list
- Safety test report for USA
- Safety test report for UK EU
- Commercial invoice by SEA
- These documents serve as proof of authenticity, supply chain validity, and trademark ownership, all of which are required for Amazon to approve the brand in its registry program.
our solution
We provided the following support to resolve challenges and ensure a seamless Brand Registry approval:
Coordination and Monitoring
- EHP maintained active communication with the client to ensure she was informed on where and how to locate Amazon’s verification email. Clear reminders and step by step instructions were provided to prevent any confusion.
Team Readiness
- Our team was on standby to immediately submit the verification code once provided by the client. This minimized delays and ensured the Brand Registry case progressed without disruption.
Document Verification and Compliance Review
- Before submission, EHP reviewed all supporting documents for completeness and compliance with Amazon standards. This helped avoid rejections and ensured all requirements were met accurately.
Guided Brand Registry Process
- The client was guided through each stage of the process, including trademark confirmation, uploading documentation, and monitoring the Amazon case. EHP’s structured workflow allowed the client to focus on her business while the technical steps were handled internally.
the result
Brand Registry Success
Cluck Cluck Moose successfully passed Amazon’s verification stage and was approved under Amazon Brand Registry.
Unlocked Seller Benefits
- Christine now has access to the following:
- Enhanced brand protection
- A plus content creation
- Brand analytics
- Ability to report IP violations
- Increased listing control
- Stronger customer trust and credibility
Long Term Positioning
With their brand now protected and verified, they can confidently continue building their catalog, enhancing their marketing, and scaling their Amazon presence without risk of listing hijackers or unauthorized sellers.
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