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EDMARK case study
BRAND OVERVIEW
EDMARK CoCollagen is a high-quality, marine-based collagen drink designed to nourish, lift, and revive the skin for a healthy and youthful glow. This chocolate-flavored beverage is formulated with premium-grade marine collagen, enriched with amino acids and botanical extracts for visible skin improvement within weeks.
Product Highlights:
- All-Natural Marine Source: Derived from enzymatically hydrolyzed fish collagen from salmon.
- Rich in Amino Acids: Provides glycine, proline, hydroxyproline, and other essential amino acids.
- Energy Booster: Contains natural sucrose for quick energy, ideal for active individuals.
- Refreshing & Easily Digestible: Malt-based for smooth digestion and easy absorption.
- Antioxidant Protection: Infused with acai berry and green tea extracts.
- Ethically Sourced: Non-GMO, gluten-free, and free from artificial additives.
The client partnered with EHP Consulting to assist in reactivating her Amazon account, which was deactivated due to suspected intellectual property violations.
ehp consulting group services
- Reinstate the client’s Amazon account after deactivation due to intellectual property complaints.
- Establish clear documentation proving authorized distribution and authenticity of EDMARK products.
- Ensure future compliance to prevent recurrence of account or listing suspensions.
According to the client:
“I was hired to add a term to the Pandemic contractor’s listings, but he copied other ASINs and changed product information. Those ASINs remained linked to me in Amazon’s reports. I terminated that assistant and hired another who helped delete the listings and submit several appeals, but all were rejected.”
Challenges
1. Previous Appeals Rejected:
- Earlier appeals lacked new or valuable supporting evidence. Submissions had no attachments to substantiate statements.
2. Missing Documentation:
- Some key ASINs (B07V6WHWMP, B091N3PS2G, B085NSD7WH, B0CP2KYZGJ, B09B8434BG) listed under EDMARK were not covered by the provided authorization letters.
3. Proof of Authorization:
- A revised and notarized authorization letter from EDMARK or an authorized distributor confirming rights to sell the brand is needed.
4. Supply Chain Evidence:
- Required authentic invoices, Bill of Lading, Product Certifications, and USFDA Registration to prove authenticity.
5. Missing Compliance Package Components:
- The client lacked specific supporting materials for Amazon’s compliance checklist:
- Flagged ASIN screenshots
- Proof of ASIN removal
- Trademark search results
- Termination/staff oversight documentation
EHP SOLUTIONS (STRATEGY & EXECUTION)
1. Document Recovery & Verification:
- Reviewed all previously submitted appeals and identified missing compliance components.
- Requested and compiled new supporting evidence, including authorization letters, invoices, and product certifications.
2. Compliance Package Development:
- Prepared a comprehensive documentation set including:
- Plan of Action (POA)
- Legal Consultation Plan
- Compliance SOP and Training Records
- Supplier Verification Flow
- Attendance and Staff Compliance Certificates
3. Appeal Resubmission:
- Revised and resubmitted the Plan of Action, emphasizing responsibility acknowledgment, preventive measures, and future compliance strategy.
- Ensured all required documents were properly formatted and attached before submission.
4. Ongoing Coordination:
- Maintained consistent communication with the client to ensure each Amazon response was addressed promptly.
- Provided detailed guidance for future compliance, ensuring faster turnaround for any subsequent appeal adjustments.
results
- Account Reinstated: Client’s Amazon account was successfully reinstated after final review and submission of complete documentation.
- Compliance Established: Client now has a full documentation framework aligned with Amazon’s standards.
- Trust Restored: Reinstatement allowed the client to resume business operations and brand activity under EDMARK CoCollagen.
Before & After Comparison
Before:
- Account deactivated and appeals repeatedly denied.
- Missing compliance evidence and incomplete documentation.
After:
- Account reinstated and back in good standing.
Client Feedback
“I hired EHP to resolve my Amazon account deactivation due to repeated violations for Suspected Intellectual Property, which is an extremely serious violation on Amazon. Angela, Apple, and Dominique did an amazing job. Very professional, despite the pressure I was putting on them. Their consistency and methodical ways to proceed reassured me that I might recover my account sometime, and it happened in about a month.
This team was always on top of communication, discussed their progress thoroughly, and kept me informed constantly.
I’m glad I decided to use their services, and I highly recommend them. In fact, I am planning to work with them to increase my sales in the USA and expand my business to Canada..”
The client gave a 5-star review on Google and Facebook for the outstanding support and teamwork throughout the reinstatement process.
ehp consulting group services
- Creation of Sponsored Brands Campaign
our goals
- Leverage Amazon’s $100 Ad Credit to increase brand visibility and drive traffic through Sponsored Brands
- Boost brand awareness on Amazon
- Highlight multiple ASINs in a single ad to showcase the product range
- Drive traffic to product collection pages
- Test the effectiveness of Sponsored Brands campaigns at low risk using the Amazon promotional credit
Challenges
- No active Sponsored Brands campaigns were running at the time
- Initial campaign rejected due to a non-compliant brand logo
- Client uncertainty about which logo to use and how to optimize creative assets (images, headline, ASIN selection)
- Need to ensure all creative assets comply with Amazon Brand Registry requirements
our solution
1. Documentation Preparation:
- Gathered and verified supporting documents, including product images, packaging photos, and the official brand website (https://exura.io/), confirming the correct brand name.
2.Flat/Feed File Submission:
- Created a detailed flat file with corrected brand attributes for both ASINs (B0CTCQSZV5 and B0CTD53XHV) and uploaded it through Case ID: 16866851211 to request catalog correction.
3 . Evidence Support:
- Attached product and packaging photos displaying the Exura brand name and included references to the brand’s official website to validate authenticity.
4 . Follow-Up and Verification:
- Monitored the case, provided clarifications when requested, and ensured that the updates were processed correctly.
5 . Compliance Review:
- Ensured that all updates complied with Amazon’s catalog integrity policies and did not require deletion or relisting, as per the client’s request.
STRATEGY & EXECUTION
Campaign Type: Sponsored Brands-Product Collection
Targeting: Exact match keywords (high-intent)
Creative Assets Used:
- 1 optimized headline (≤50 characters)
- 5 high-quality images (Amazon-compliant, auto-optimized)
- 3 selected ASINs
- Registered brand logo (verified via Brand Registry)
Key Strategic Decisions:
- Used Exact match targeting to prioritize conversion efficiency
- Included multiple images to allow Amazon’s system to automatically display the best-performing creative based on shopper intent
- Featured 3 complementary products to encourage cross-selling
- Verified and used the official Brand Registry logo (EDMARK) to ensure compliance
Compliance Issue & Resolution:
- Issue: Initial campaign rejected due to logo non-compliance
Root Cause: The logo used was not the one officially registered in the Amazon Brand Registry
- Actions Taken:
- Verified registered logo in Seller Central → Brand Registry
- Confirmed the EDMARK logo as the official registered asset
- Updated creative assets with compliant logo
- Resubmitted campaign for review
Result: Campaign approved successfully (SB-EXACT-PRODUCTCOLLECTION-MARYEHP1)
Operational Strengths:
- Fast turnaround on creative feedback
- Proactive verification of assets in Seller Central
- Immediate resubmission after compliance fix
- Leveraged Amazon ad credit for risk-controlled testing
The Result (Before & After)
Before:
- No active Sponsored Brands campaign
- The brand logo was non-compliant, causing initial ad rejection
- No low-risk testing of brand-focused advertising
After:
- Sponsored Brands campaign approved and live after updating to the compliant registered logo
- Tested brand-focused advertising without risking the client’s budget
- Established a foundation for scalable, multi-product Sponsored Brands campaigns
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