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Exura case study
BRAND OVERVIEW
At Exura, they are dedicated to enhancing your fitness journey with their innovative and durable products. Specializing in rehabilitation and professional gear tailored for the ATG training system, they provide the tools you need to reach your peak performance. Their focus is on delivering high-quality solutions that support both recovery and advanced training, helping you achieve your goals effectively and efficiently.
Our client engaged EHP Consulting Group to resolve a catalog issue involving two ASINs (B0CTCQSZV5 and B0CTD53XHV) that incorrectly displayed the brand name “ATG PRO GEAR” instead of the correct and registered brand, “Exura.”
The incorrect brand information appeared on both the product detail pages and the backend catalog, which created inconsistency in branding and confusion among customers.
The client specifically requested that the ASINs remain active and not be deleted or relisted, necessitating a careful and compliant correction process through Amazon’s catalog management system.
ehp consulting group services
- Brand and attribute updates via flat file uploads;
- Resolution of locked or restricted listings;
- Coordination with Amazon Catalog and Brand Registry teams;
- Compliance with Amazon policies and GS1 verification standards.
Challenges
- Locked Brand Attribute: The brand field was restricted, preventing direct edits via the standard interface.
- Incorrect Brand Association: The ASINs displayed “ATG PRO GEAR” instead of the correct brand “Exura.”
- Client Request for Preservation: The client explicitly requested that listings not be deleted or recreated, which ruled out the standard delete/relist method.
- Catalog Validation Delays: Amazon’s catalog system required strong supporting documentation to validate brand ownership and approve changes.
our goals
- Correct the brand name from ATG PRO GEAR → Exura on both the detail page and backend.
- Maintain the original ASINs without deletion or relisting.
- Ensure the brand listing accurately reflects the official Exura website and branding identity.
- Restore customer confidence and brand authenticity across the marketplace.
our solution
1. Documentation Preparation:
- Gathered and verified supporting documents, including product images, packaging photos, and the official brand website (https://exura.io/), confirming the correct brand name.
2.Flat/Feed File Submission:
- Created a detailed flat file with corrected brand attributes for both ASINs (B0CTCQSZV5 and B0CTD53XHV) and uploaded it through Case ID: 16866851211 to request catalog correction.
3 . Evidence Support:
- Attached product and packaging photos displaying the Exura brand name and included references to the brand’s official website to validate authenticity.
4 . Follow-Up and Verification:
- Monitored the case, provided clarifications when requested, and ensured that the updates were processed correctly.
5 . Compliance Review:
- Ensured that all updates complied with Amazon’s catalog integrity policies and did not require deletion or relisting, as per the client’s request.
the impact
Brand name successfully updated from ATG PRO GEAR to Exura for both ASINs:
- B0CTCQSZV5
- B0CTD53XHV
- Consistent branding is now reflected on both the detail pages and backend catalog data.
- Improved brand recognition and customer trust under the correct Exura identity.
- Preserved listing history and sales rank by avoiding product deletion or relisting.
- Client satisfaction achieved through a seamless and compliant brand correction process.
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