(925) 293-3313Amazon
Flexlatch case study
BRAND OVERVIEW
FlexLatch LLC is a U.S.-based pet‑focused brand known for its innovative and practical products designed to improve everyday life for pet owners. Central to its product offerings is the FlexLatch, a one‑piece door holder that allows pets, especially cats, to access rooms freely while keeping larger animals, such as dogs and toddlers, out of restricted areas. FlexLatch LLC highlights ease of use and convenience, leveraging minimalist design to solve a common problem for pet owners without damaging home interiors.
ehp consulting group services
- Reinstatement of a revoked Amazon Brand Registry - The scope of service specifically focused on facilitating the reinstatement process for FlexLatch, whose Brand Registry access had previously been revoked, significantly limiting the client’s ability to manage, protect, and enforce their brand rights on the Amazon platform.
Challenges
- Amazon’s repeated rejection of the appeals submitted for brand registry reinstatement.
- Despite providing complete and thorough documentation in line with Amazon’s requirements, the initial appeals were unsuccessful. These rejections created uncertainty and delayed the reinstatement process, making it necessary to adopt a more targeted and strategic approach to address the issues raised by Amazon to fully manage and protect their brand on the Amazon platform.
our goals
- The goal of this engagement was to successfully reinstate the brand registry for FlexLatch. Achieving this would restore the client’s ability to manage their brand assets effectively on Amazon, safeguard intellectual property, and regain access to critical brand management tools, including the “Report a Violation” feature.
our solution
- Document Collection: We meticulously gathered all necessary documents and information required to support a brand registry reinstatement request, ensuring compliance with Amazon’s submission standards.
- Appeal Submission with a Well-Structured Plan of Action (POA): Our team developed and submitted a detailed Plan of Action, highlighting corrective measures and preventive strategies to demonstrate the client’s commitment to compliance and proper brand management.
- Direct Engagement with Amazon: After repeated rejections of the initial appeals, we adopted a more proactive approach by engaging directly with Amazon to clarify precisely which specific information and supporting documents were required. This ensured that subsequent submissions were aligned with Amazon’s expectations, increasing the likelihood of approval.
the impact
- As a result of our strategic and persistent approach, Amazon successfully restored the “Report a Violation” access for FlexLatch. This outcome confirms that the brand registry has been officially reinstated. The reinstatement not only reinstates the client’s operational control over their brand but also strengthens their ability to monitor and protect their intellectual property on Amazon.
What are you waiting for?
We want to help your business succeed in e-commerce.
Let us turn your listing into a legacy today!
Turn your amazon store into a revenue-driving machine
Running a business presents enough challenges. Amazon shouldn’t be one of them. With EHP Consulting Group on your side, you can and will grow your brand.