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GoodJayCo case study
BRAND OVERVIEW
GoodJayCo started with a simple truth: when the right light is in place, everything works better. Kitchens run smoother, shop floors stay productive, and equipment keeps doing what it’s meant to do. However, finding the right bulb — and obtaining it when needed — isn’t always straightforward.
Our client approached us regarding several ASINs that were incorrectly listed under the brand “Generic” instead of the actual registered brand “Goodjayco.”
The incorrect brand attribution was visible both on the product detail pages and in the backend system, creating inconsistencies that affected product authenticity, search visibility, and brand credibility on Amazon.
EHP CONSULTING GROUP SERVICES
- Brand name and attribute corrections
- Flat file/feed file creation and troubleshooting
- Direct communication with Amazon Catalog and Brand Registry teams
Our experience allows us to resolve complex catalog issues efficiently while ensuring full compliance with Amazon policies.
ehp consulting group services
- Brand name and attribute corrections
- Flat file/feed file creation and troubleshooting
- Direct communication with Amazon Catalog and Brand Registry teams
Our experience allows us to resolve complex catalog issues efficiently while ensuring full compliance with Amazon policies.
Challenges
- Locked Brand Attribute: The brand field was restricted in Seller Central, preventing direct edits.
- Repeated Rejections: Multiple brand update requests were denied without clear justification.
- Listing Inconsistency: The product images and packaging clearly displayed the Goodjayco branding, yet the ASINs remained under “Generic.”
- Policy Confusion: Amazon’s system required verification through GS1 and supporting brand documents despite clear proof of brand ownership.
Reason: The incorrect brand is showing on the detail page and in the backend.
- Products: B0BCP4MNMQ, B0BXQMV18C, B0BCP4KLPP, B0BB19RVT6, B0C4157F1P, B0C4137T51, B0BGJJSKRT, B0BGJJ4K3P, B0C41443RN, B0C415FY7W
our goals
- EHP’s primary objectives were:
- Correct the brand name from Generic → Goodjayco across all affected ASINs.
- Ensure accurate brand representation on both the detail page and backend catalog.
- Restore customer trust and improve product discoverability under the proper brand.
- Streamline catalog accuracy to align with the client’s ongoing brand expansion efforts.
our solution
1. Comprehensive Documentation:
- Gathered all supporting evidence, including product images, packaging photos, invoices, and GS1 verification showing Goodjayco as the legitimate brand owner.
2. Flat File Upload Method:
- Created and submitted a full updated flat/feed file with the correct brand attributes for each ASIN.
3. Case Submission:
- Escalated the issue to Amazon Catalog Support with attachments including the inventory file batch ID.
4. Follow-Up and Review:
- Monitored the case, provided clarifications when requested, and ensured that the updates were processed correctly.
5 . Verification:
- Once changes were reflected, each ASIN was reviewed to confirm that the GOODJAYCO brand name appeared both on the detail page and backend.
the impact
- Brand name successfully updated for all 10 ASINs: B0BCP4MNMQ, B0BXQMV18C, B0BCP4KLPP, B0BB19RVT6, B0C4157F1P, B0C4137T51, B0BGJJSKRT, B0BGJJ4K3P, B0C41443RN, B0C415FY7W
- Improved brand consistency across the catalog and customer-facing detail pages.
- Increased brand credibility and discoverability under the correct Goodjayco name.
- Reduced customer confusion by ensuring the correct brand appears on listings and packaging.
- Strengthened client trust through effective communication, documentation, and technical expertise.
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