Amazon

GRYt case study

BRAND OVERVIEW

Washburn Ventures LLC is a U.S.-based eCommerce company specializing in private-label consumer products sold primarily on Amazon under the brand GRYT. The brand offers smelling salts formulated for athletes, designed for peak impact with a carefully balanced concentration that delivers bold, powerful moments—providing exactly what athletes need to conquer their challenges.

Trusted by elite athletes for long-lasting potency, a strong mint scent, and a tested, optimized formula, GRYT emphasizes performance and reliability. The company focuses on quality-driven products, supported by optimized Amazon listings, compliant sourcing, and strong brand integrity.

ehp consulting group services

End-to-end Amazon listing reinstatement support

Challenges

Several critical challenges:

Amazon listing deactivation for ASIN B0FFC55WJR

Lack of clear communication from Amazon regarding the exact violation trigger
Risk of prolonged suppression or permanent removal
Revenue interruption and reduced account performance metrics
Need to ensure full compliance without admitting incorrect fault

Without a precise and policy-aligned response, the listing risked remaining inactive or escalating to broader account-level enforcement.

our goals

Successfully reinstate ASIN B0FFC55WJR
Clearly identify and address the root cause of the enforcement
Demonstrate proactive compliance improvements to Amazon
Prevent future listing suspensions
Restore sales velocity and listing visibility

our solution

EHP Consulting Group implemented a multi-phase reinstatement strategy:

1. Root Cause Investigation

Conducted a full audit of the affected listing

Identified policy inconsistencies that likely triggered enforcement

2. Customized Plan of Action (POA)

Drafted a concise, professional, and Amazon-compliant POA
Clearly separated Root Cause, Corrective Actions, and Preventive Measures
Avoided vague language and ensured accountability without over-admission