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Ladder patch pro case study
BRAND OVERVIEW
Ladder Latch Pro is an innovative, patent-pending safety solution designed to securely anchor ladders, preventing slips and falls. More than just a product, the company is on a mission to build a culture of safety within the roofing industry—reducing ladder-related accidents through advanced, reliable technology.
In 2024, Ladder Latch Pro earned the People’s Choice Award in the Safety & Fall Protection category at the International Roofing Expo® (IRE). This recognition underscores their dedication to enhancing safety standards in one of the most high-risk trades. By addressing the leading cause of roofing accidents—falls from ladders—Ladder Latch Pro continues to drive meaningful change and innovation in workplace safety.
Our client partnered with EHP Consulting Group to resolve a brand attribution issue on ASIN B0CQGDK4QR, which was incorrectly listed under the brand “Generic.” The correct and registered brand is “Ladder Latch Pro.”
The incorrect brand listing caused inconsistencies between the product detail page, backend catalog, and product packaging, which risked customer confusion and weakened the client’s brand credibility on Amazon. The objective was to correct the brand name while ensuring compliance with Amazon’s catalog and brand integrity policies.
ehp consulting group services
- Brand name corrections through flat/feed file uploads
- Locked attribute resolution and catalog data corrections
- Coordination with Amazon’s Catalog Escalation and Brand Registry teams
- Ensuring full compliance with GS1 verification and Amazon policy requirements
Challenges
- Incorrect Brand Attribution: The ASIN displayed “Generic” instead of “Ladder Latch Pro” both on the detail page and in the backend catalog.
- Locked Brand Attribute: The brand field was restricted, preventing standard edits via Seller Central.
- Multiple Case Submissions: Initial brand update requests were not reflected due to system validation issues.
- Brand & Manufacturer Discrepancy: Both the Brand Name and Manufacturer attributes needed correction for consistency.
- Compliance Requirements: Amazon required supporting documents (invoices, product images, and GS1 verification) to confirm the brand’s legitimacy.
our goals
EHP’s primary objectives were:
- Correct the brand name from Generic → Ladder Latch Pro for ASIN B0CQGDK4QR.
- Ensure brand accuracy on both the product detail page and the backend catalog.
- Maintain compliance with Amazon catalog policies and GS1 brand verification.
- Restore customer trust and product authenticity under the correct brand identity.
our solution
1. Documentation Preparation:
- Compiled comprehensive supporting documentation, including product and packaging photos showing the Ladder Latch Pro branding, invoices, and a reference to the official brand website: www.ladderlatchpro.com.
2. Flat/Feed File Upload:
- Submitted a full update flat/feed file with the corrected brand and manufacturer attributes to override the “Generic” brand data.
3Escalation Coordination:
- Engaged directly with Case Escalation Support to ensure the catalog data was reviewed and properly updated in Amazon’s system.
Case IDs:
- 18680585361 & 18679618891 – Brand name update
- 18651561021 – Manufacturer attribute correction
4. Verification:
- Monitored the progress of all case submissions and confirmed that the updates were successfully reflected both on the detail page and in the backend catalog.
the impact
- Brand name successfully updated from Generic to Ladder Latch Pro for ASIN B0CQGDK4QR.
- Manufacturer attribute updated for full brand consistency.
- Product detail page and backend catalog now accurately reflect the registered brand.
- Enhanced customer trust and brand authenticity on Amazon.
- Client satisfaction achieved through transparent communication and policy-compliant execution.
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