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MOORS case study
BRAND OVERVIEW
MOORS LLC offers premium, 100% organic, unrefined African shea butter sourced directly from Ghana. Carefully strained at low temperatures to remove any particles and impurities, this Grade A shea butter retains its natural healing properties. Rich in fatty acids and antioxidants, it provides exceptional moisturizing and nourishing benefits for both skin and hair, making it an ideal choice for cosmetic use.
ehp consulting group services
- Brand Registry Application
- USPTO Trademark Application for the brand name MOORS
Challenges
- Need to acquire a copy of any recent sourcing/manufacturing/supply invoice (1 or more) published in the last 6 months, which includes one or more of the brand’s product names.
- It’s been days waiting for the application to be approved.
- Amazon rejected the brand registration because the invoice provided was missing, incomplete, or did not meet the requirements to confirm brand association or ownership.
- It’s been days waiting for the application to be approved.
- Amazon rejected the brand registration because the invoice provided was missing, incomplete, or did not meet the requirements to confirm brand association or ownership.
- Amazon rejected the application because a written agreement with the supplier, which is one of the requirements, was not provided.
our goals
- Successful USPTO Trademark Application
- Successful Brand Application to Amazon
our solution
- Thoroughly review the invoice and ensure there are no missing details needed to confirm the purchase of the product, as the invoice currently lacks contact information for the supplier/manufacturer, which Amazon requires for verification.
- Ensure that MOORS LLC has a website.
- The application for the USPTO trademark is currently underway.
- Provision of an agreement or contract with a third-party manufacturer.
- Submit another brand application, ensuring this time that all requirements are valid and meet Amazon’s requirements for brand registration.
the impact
- The application status for Brand MOORS has been approved by Amazon.
- The product to be launched (Shea Butter) can now be listed on Amazon with brand protection.
- Approved Amazon Brand Registry protects the brand from counterfeiters and unauthorized sellers.
- It provides tools to enhance product listings, including A+ Content and Sponsored Brands ads.
- It gives us control over product pages and access to reporting, analytics, and dedicated brand support.
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