(925) 293-3313Amazon
NAUGHTY TOWER case study
BRAND OVERVIEW
Naughty Tower is a playful twist on the classic wooden block game, perfect for a date night. As the tower grows taller and more unstable, the excitement builds, making each move more thrilling. What sets Naughty Tower apart are the fun games and challenges added to each block, turning every game night into an adventure of laughter and connection. Carefully select and stack blocks without toppling the tower, and enjoy a delightful evening filled with surprises and joy.
Reporting “Naughty Tower” Trademark Infringement on Amazon
Reported Listing
- ASIN: B0F9ZYPZR3
background
The trademark “Naughty Tower” was found being used without authorization in an Amazon listing. This constitutes a violation of intellectual property rights since the trademarked term was present in both the product images and the listing title.
Key Indicators of Infringement:
- The main image includes the words “Naughty Tower.”
- The title description also contains the trademark “Naughty Tower.”
What we did:
Step 1: Reporting the Infringement
Step 2: Verification in Submission History
Step 3: Monitoring the Case
Final Step: Resolution
- Once Amazon accepts the claim, the case will display a green checkmark and status as “Accepted.”
- The infringing listing will then be removed from the Amazon platform.
- Example outcome: The ASIN B0F9ZYPZR3 was successfully taken down following acceptance of the report.
- https://www.amazon.com/dp/B0F9ZYPZR3
other ehp consulting group services
- Amazon Product Launch
- Customer Service
Challenges
- Amazon Listing Creation
- Amazon Listing Optimization
- Restock limit on the Amazon account
- Marked as adult flag an adult flagged product
- Product launching
- Always run out of stock
- Since it was initially listed on a different Amazon account, we could not upload images on the new account
our solution
- Created the listing on Amazon
- Optimize products on amazon.com
- Relist the product to another Amazon account so we can start sending inventory to launch the product.
- Uploaded the new content and images to the primary account. It was showing successfully.
- Given the new account full rights to the products.
- Change adult keywords and adult imagery in a more conservative manner.
- Appeal to Amazon
- Ran Amazon Vines to increase positive reviews on product
- Increase product page traffic by running ads
- Slowly reimplement the content and images to their original form before it was flagged as an adult product.
- Continue to optimize the listing, including adding Video Ads, premium A+ content, and Premium A+ Video
- Order ahead to avoid stockouts.
the impact
- Fully Optimized listing
- Over $28,000 in sales
- Achieved page 1 ranking across 100’s of keywords
- Achieved Amazon’s choice badge for selected keywords
- Developed powerful advertising campaigns
- Generated positive reviews
- Created product photos & wrote all copy
- Organized & restructured brand image
90 days
Improved Sales Rank
1. https://www.amazon.com/dp/B09Y64XV8H?ref=myi_title_dp
Amazon's Choice badge
ehp consulting group services
- Full Brand Store Design & Development
- Amazon Listing Optimization & Linking
- Creative Content Strategy (Copywriting & Graphic Design)
- Backend Technical Troubleshooting (Brand Registry & ASIN Mapping)
Challenges
- Disjointed Brand Presence: The new product, Naughtyopoly, was not linked to the existing brand identity, making it difficult for loyal customers to find the full product line.
- Content Gaps: Initial raw assets were insufficient for a high-conversion storefront. The project required the bridging of "raw content" with high-end, competitive design.
- Technical Brand Mismatches: During implementation, Naughtyopoly was incorrectly displaying "Naughty Tower" as the brand name, preventing the storefront from linking correctly to the listing.
- Workflow Coordination: Synchronizing the creative team’s output with the backend team’s technical fixes across multiple internal reviews.
our goals
- Unified Storefront: Create a "live" and fully functional Brand Store featuring both Naughty Tower and Naughtyopoly.
- Listing Optimization: Ensure the "Visit the Store" link on the Naughtyopoly (ASIN: B0DWPRSL8Y) listing directs users to the new custom storefront.
- Competitive Advantage: Audit and design the store to exceed the aesthetic standards of top-tier competitors in the adult gaming niche.
- Brand Integrity: Resolve backend errors to ensure accurate brand attribution for all ASINs.
our solution
1. Creative Expansion & Design Audit
Recognizing that the initial content was "bare," our creative team took the liberty of expanding the assets. We developed three distinct design sets:
- Set 1: Focused on the full brand ecosystem (original instructions).
- Set 2: Followed exact copywriting slides with additional modules for visual balance.
- Set 3: Specifically tailored to highlight Naughty Tower as the hero product.
The Result: The client opted for Set 1, ensuring a comprehensive brand experience.
2. Technical Backend Synchronization
To fix the brand mapping issue, our backend team intervened to update the Naughtyopoly listing details. We navigated the Amazon Brand Registry hurdles to ensure that the ASIN correctly recognized the parent brand, allowing the storefront to appear "live" on the actual product page.
3. Collaborative Review Process
- To minimize errors, we implemented a "Review Before Live" protocol. Internal Quality Control: Detailed checks against competitor stores.
- Stakeholder Approval: Securing final sign-off from the client and the Brand Management team before pushing the "Publish" button in Vendor Central/Seller Central.
the impact
- 100% Approval Rating: The final store design received 100% approval from the Brand Owner.
- Successful Cross-Pollination: Both Naughty Tower and Naughtyopoly are now housed under a single, high-converting URL, increasing the Average Order Value (AOV) as customers discover the full suite of products.
- Seamless User Experience: The "Visit the Brand Store" link on ASIN: B0DWPRSL8Y is now fully functional, driving traffic from the listing directly to the custom brand environment.
- Live Marketplace Presence: As of February 24, the store is officially live, providing a professional, polished, and competitive edge in a crowded marketplace.
before & after
Feature | Before (Raw State) | After (EHP Optimization) |
Brand Store | Non-existent; generic Amazon landing page. | Fully customized, multi-page brand experience. |
Product Linking | Naughtyopoly was isolated with no brand link. | Dynamic linking between all products and the store. |
Visual Content | Raw photos with no lifestyle or marketing context. | High-conversion graphic modules with professional copy. |
Brand Accuracy | Incorrect brand attribution on the listing. | Corrected backend data ensuring brand consistency. |
"This is 100% Approved!"
— Client
What are you waiting for?
We want to help your business become successful in the world of e-commerce. Let us turn your listing into a legacy today!
Turn your amazon store into a revenue-driving machine
Running a business presents enough challenges. Amazon shouldn’t be one of them. With EHP Consulting Group on your side, you can and will grow your brand.