Amazon

Oracle Games Case Study

BRAND OVERVIEW

Oracle is a fast-paced social deduction and battle game designed for casual meetups and parties. Easy to learn and quick to play in just 15 to 30 minutes, Oracle immerses players in a thrilling mix of strategy and deception. Each player receives a secret role card with an objective to eliminate specific opponents, but no one knows who is who. Through careful observation, strategic attacks, and clever defenses, players must outwit their rivals and complete their mission before anyone else.

Oracle Games partnered with EHP Consulting to transition their Amazon listings from the “Generic” brand name to their official brand identity, Oracle Games. This shift was crucial in establishing credibility, protecting their brand, and building customer trust.

ehp consulting group services

  • Change the brand attribution from Generic → Oracle Games across their listings.
  • Ensure smooth approval with Amazon Brand Registry and GS1 compliance.
  • Minimize downtime or sales disruption during the transition.

Challenges

  • Amazon Restrictions: Amazon requires strict documentation (invoices, GS1 certificates, trademark, etc.) to approve brand name changes.
  • OTP Verification: The account experienced one-time password (OTP) challenges that required direct client cooperation.
  • Brand Trust Issues: Operating under “Generic” limited visibility, recognition, and customer trust.


our solution

  • Successfully gathered and validated all required documents.
  • Submitted cases to Amazon for brand name update approval.
  • Enabled a smooth transition from “Generic” to “Oracle Games,” strengthening brand credibility and customer trust over 27 days (July 23 – August 18).


the impact

  • Before: Listings displayed “Generic” as the brand name, reducing perceived legitimacy.


  • After: Listings have been updated to show Oracle Games, aligning with the trademark and GS1, and reinforcing brand authenticity.

CLIENT FEEDBACK

  • The client appreciated EHP’s clear communication and hands-on support, particularly in navigating Amazon’s strict documentation requirements and guiding the process to ensure successful compliance.

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