(925) 293-3313Walmart
Pure Nature case study
BRAND OVERVIEW
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- Walmart Marketplace Account Suspension Appeal
GOALS
- Reinstate the suspended Walmart Marketplace account.
- Demonstrate a legitimate commercial supply chain.
- Prove direct sourcing from the manufacturer.
- Restore selling privileges.
CHALLENGES
- The previous appeal had already been denied.
- Suspension due to Competitor Fulfillment / Retail Arbitrage.
- Stronger documentary evidence was required.
- A structured POA and organized evidence package were needed.
STRATEGY & EXECUTION
- Reviewed Walmart's suspension findings.
- Audited and organized all supporting documents.
- Verified commercial invoices, BOL, proof of payment, customs records, trademark, manufacturer authorization, warehouse photos, and WFS inventory.
- Prepared a comprehensive RCA and POA.
- Submitted a structured appeal package and responded to Walmart's follow-up requests.
Before & After Comparison
Before:
- Account suspended.
- Competitor Fulfillment / Retail Arbitrage enforcement.
- Selling privileges unavailable.
After:
- Appeal approved.
- Suspension removed.
- Account reinstated.
- Performance page returned to normal.
- Selling privileges restored.
1. Suspension page (Before)
2. Appeal approval email
3. Performance page after reinstatement/ success screenshots
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