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ucker case study
BRAND OVERVIEW
Ucker is designed to ignite your confidence elevate your self-care, and help you embrace your most empowered version. Whether you're exploring your desires, deepening connections, or simply prioritizing your pleasure, Ucker is here for your journey. Ucker was founded to redefine how we experience pleasure - with bold, modern design that empower self-love and confidence. Ucker blends quality, elegance and performance to deliver pleasure without compromise every time.
In July 2025, the Amazon Ads account for the brand, Ucker, was suspended due to repeated policy violations linked to a single product, the USB Rechargeable Massager Tool (ASIN: B0DY7FR1JK). Amazon flagged the item as not approved for Sponsored Ads and misclassified it as an adult product. This caused all active campaigns to be paused and account advertising privileges to be suspended.
ehp consulting group services
- Amazon Ads Account Reinstatement
EHP Consulting Group specializes in Amazon account reinstatement, compliance management, and advertising strategy. The company assists sellers in identifying policy violations, resolving account suspensions, and implementing long-term compliance systems to ensure continued business operations on Amazon.
Challenges
The suspension was triggered by Amazon’s misclassification of the massager tool as an adult product. Despite its legitimate purpose for foot relaxation and general wellness, the item was repeatedly flagged under Amazon’s adult content policy.
This resulted in:
- Full suspension of the Amazon Advertising account
- Loss of visibility and sales for compliant ASINs
- Repeated rejections from Amazon’s automated review system despite clarifications
- Operational delays caused by multiple template responses without clear resolution
goals
EHP’s primary objectives were:
- To reinstate the Amazon Ads account and restore advertising eligibility for compliant ASINs.
- To discontinue further appeals for ASIN B0DY7FR1JK, recognizing it as a recurring source of policy violations.
- To strengthen compliance measures and prevent future ad-related account suspensions.
our solution/strategy & execution
1. Root Cause Analysis
- The issue stemmed from Amazon’s automated classification system identifying the massager tool as an adult product. Repeated re-submissions led to recurring violations, which ultimately triggered account suspension.
2. Corrective Actions Implemented
- Archived all campaigns associated with ASIN B0DY7FR1JK to prevent further policy conflicts.
- Discontinued appeals for the ASIN due to repeated policy rejections.
- Conducted a complete audit of all existing product listings and advertising campaigns.
- Compiled supporting evidence confirming that other ASINs were compliant with Amazon’s Ad Policies.
3. Preventive Measures
- Implemented a new Amazon Ads Compliance Checklist prior to launching any campaign.
- Trained staff and virtual assistants on Amazon Ads Guidelines & Creative Acceptance Policy.
- Established a multi-level internal review system to verify product eligibility before advertising.
4. Appeal Process
- EHP Consulting Group prepared a structured and well-documented appeal under Case ID: 18242158151, detailing corrective actions, proof of compliance, and evidence of discontinued non-compliant campaigns. The appeal focused solely on reinstating the Ads account, not on the previously disputed ASIN.
goals the impact/result
Following the review, Amazon accepted the appeal and reinstated the Amazon Ads account for Sebastian Faneite (UCKER).
Advertising access was restored for all compliant ASINs, confirming full adherence to Amazon’s Ad Policies.
key results
- Amazon Ads account successfully reinstated
- All compliant ASINs re-enabled for Sponsored Ads
- ASIN B0DY7FR1JK permanently discontinued from advertising and appeals
- New compliance and audit procedures implemented to prevent future violation
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