Amazon

VisiClean

visiclean case study

BRAND OVERVIEW

Peter Lee, a client of EHP Consulting Firm, sought assistance in updating the brand name of his product from InvisiClean to VisiClean. The project commenced on January 6, 2025, with the primary objective of ensuring a seamless transition while maintaining compliance with Amazon’s brand policies.

ehp consulting group services

  • Successfully update the brand name from InvisiClean to VisiClean across all product listings.
  • Ensure all associated product images and backend details reflect the updated brand name.
  • Overcome potential challenges related to Amazon’s brand approval process.

Challenges

  • Brand Registry Issue: The brand VisiClean was not yet registered, which prevented immediate updates.
  • Application Images Conflict: Existing product images still displayed the old brand name InvisiClean, creating inconsistencies.
  • Amazon Review Delays: The approval process took longer than expected due to Amazon’s strict brand verification.
  • Denied Brand Requests: Initial brand name change requests were denied, requiring additional documentation and appeals.

our solution

  • Processed Brand Registry for VisiClean: Initiated and successfully registered the brand VisiClean with Amazon.
  • Revised Application Images: Updated product images to reflect the correct brand name and meet Amazon’s listing requirements.
  • Navigated Amazon’s Review Process: Exercised patience while working through Amazon’s review and verification procedures.
  • Submitted Appeals & Supporting Documents: Provided Amazon with the necessary documents and supporting evidence to justify the brand name change request.

the impact

  •  The brand name was successfully updated from InvisiClean to VisiClean across all product listings dated March 13, 2025.
  • The updated brand name is now fully recognized by Amazon, ensuring brand consistency and compliance.
  • Product listings, images, and backend details were seamlessly transitioned without disruptions.

Before & After Comparison

Before:

After:

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