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visiclean case study
BRAND OVERVIEW
VisiClean is a U.S.-based company that specializes in designing and manufacturing high-quality ultrasonic cleaners.
The company’s design philosophy focuses on utilizing premium components and advanced engineering to produce durable, high-performance products. As a direct-to-consumer brand, VisiClean prioritizes quality without compromise, offering products that deliver exceptional value and reliability. This approach ensures that every VisiClean product is built to last and consistently meets the expectations of its customers.
They are located in Southern California and strive to provide the best support.
ehp consulting group services
- Change the Brand name from InvisiClean to VisiClean
- Update the product listings in Seller Central
- Contact Brand Registry Support and submit the request along with the Trademark Certificate or legal proof of the name change.
Goals
During the onboarding phase, the following objectives were outlined:
- Successfully update the brand name from InvisiClean to VisiClean across all product listings.
- Ensure all associated product images and backend details reflect the updated brand name.
- Overcome potential challenges related to Amazon’s brand approval process.
Challenges
- Brand Registry Issue: The brand VisiClean was not yet registered, which prevented immediate updates.
- Application Images Conflict: Existing product images still displayed the old brand name InvisiClean, creating inconsistencies.
- Brand Registry Issue: The brand VisiClean was not yet registered, which prevented immediate updates. Amazon Review Delays: The approval process took longer than expected due to Amazon’s strict brand verification.
- Denied Brand Requests: Initial brand name change requests were denied, requiring additional documentation and appeals.
our solution
To address these challenges, EHP Consulting Firm implemented the following solutions:
- Processed Brand Registry for VisiClean: Initiated the application and successfully registered the brand VisiClean with Amazon.
- Revised Application Images: Updated product images to reflect the correct brand name and meet Amazon’s listing requirements.
- Navigated Amazon’s Review Process: Exercised patience while working through Amazon’s review and verification procedures.
- Submitted Appeals & Supporting Documents: Provided Amazon with the necessary documents and supporting evidence to justify the brand name change request.
the impact
The brand name was successfully updated from InvisiClean to VisiClean across all product listings. The updated brand name is now fully recognized by Amazon, ensuring brand consistency and compliance.
https://www.amazon.com/dp/B072JXQ9P5
The Brand Store is also displaying its products correctly.
https://www.amazon.com/stores/VisiClean/page/FD9F04AF-C33D-45CC-A2F6-A98AFAE9EC1A?ref_=ast_bln
Product listings, images, and backend details were seamlessly transitioned without any disruptions, including the update of the manufacturer attribute.
before & after
Before: InvisiClean
before & after
After: VisiClean
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