SEARCH TERM OPTIMIZATION

Amazon SEO Phase 2: Copy and pink Keyword Optimization

Enhance your Amazon listings with Phase 2 of our SEO Service Offering, focusing on optimizing backend search terms. This phase includes:

  • Thorough keyword and competitor research specific to your category.
  • Hand-selecting highly relevant, conversion-focused keywords for your listings.
  • Adhering strictly to Amazon's guidelines and rules.
  • Enhancing keyword indexing to boost visibility.
  • Providing a before-and-after draft for your approval.

*SEO Phase 2 is exclusively available to Full Service Clients.

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Removed 41 bytes: low value term

SEO Phase 2 (Exclusively Available for Full-Service Clients)

  • Thorough keyword and competitor research within your category
  • Careful selection of highly relevant, high-converting keywords for your listings
  • Adherence to Amazon's guidelines and rules
  • Enhanced keyword indexing
  • Provision of before-and-after drafts for your approval
  • *SEO Phase 2 available only for Full-Service Clients
Contact Us For Full Service

SEO Phase 2: Enhanced Title and Bullet Copy and Pink Keyword Optimization

This SEO strategy builds upon Phase 1 by implementing multiple phases aimed at maximizing indexing and keyword rankings. We optimize by transferring words already present in the title or bullet points to the search term field.

We identify new keyword opportunities to enhance indexing in the search term field and refine the title and bullet points for optimal keyword performance.

title optimization example

original title

Texas Grocery Bags - Compact Grocery Bags That Are Biodegradable - White

optimized title

T Shirt Grocery Bags - 100% Biodegradable & Eco Friendly – Reusable Supermarket Small Trash Bags - Extra Strong Thank You Plastic Shopping Handles - Texas Grocery Bags (500 Count)

low value search terms includes:

  1. Words used in the ASIN’s title, bullet points, or description are already indexed.
  2. Unnecessary words like “and,” “for,” “amazing,” and “new” may not contribute to indexing.
  3. Repeated keywords are removed and substituted with new and relevant search terms.
  4. Amazon excludes these words from the search terms field if they appear in the title or detail page copy, so we replace them with alternatives.

how does ehp optimize your search terms?

  1. We begin by auditing your search terms.
  2. We utilize Helium 10 and Jungle Scout to identify low-value terms.
  3. We search for common misspellings, Spanish terms, and relevant keywords not yet included in your content.

why is this important?

  1. EHP Consulting Group has tested this technique with hundreds of clients, consistently achieving significant increases in organic rankings following search term optimization. This leads to improved indexing and higher keyword rankings.
  2. Enhanced organic ranking benefits search term results on Amazon and extends to search engines like Google.
  3. This exercise is highly valuable and can yield substantial dividends over the medium to long term.


benefits of our service

Expertly curated and meticulously selected keywords

Achieve sustained organic ranking for your keywords

Enhance listing visibility, resulting in higher click-through rates

Benefit from years of knowledge and experience

why hire ehp consulting?

At EHP Consulting Group, we bring extensive experience to Amazon keyword research.


We possess a nuanced understanding of selecting optimal keywords for product listings on Amazon. Our observations reveal that many sellers underutilize their search terms.


Moreover, we have developed a comprehensive list of effective keywords and guidelines to avoid common pitfalls that are unfamiliar to many.


With our proven internal best practices for search term optimization, EHP Consulting Group ensures your success.

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Keyword Research by Experts

Increase Clicks

Index for Keywords

Increase Product Visibility

We've Got Years of Experience

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Our Search Term Optimization Service Includes:


  • Thorough keyword and competitor research within your category
  • Expert selection of the most effective keywords
  • Adherence to Amazon's rules and guidelines
  • Enhanced keyword indexing
  • Provision of before-and-after drafts for your approval


*Exclusive to full-service clients.

Contact Us For Full Service 

Transform your Amazon store into a revenue-generating powerhouse.

Running a business comes with its challenges. Amazon shouldn’t be one of them. With EHP Consulting Group on your side, growing your brand is within reach.

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