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In the era of coronavirus, we are seeing drastic changes to both supply and demand for products on Amazon and we are seeing Amazon respond to both. These changes are affecting both consumers and Amazon’s third-party sellers in anyways.
People around the world are self-isolating and working from home, a “quarantine economy” has emerged, and businesses big and small will have to pivot in order to survive the coming year.
1. Temporarily reduce or pause advertising spending on Amazon
Customers informed us that Amazon’s sales agents are currently contacting Amazon sellers and encouraging them to reduce advertising spending during the crisis.
If you have experienced a reduction in sales during the crisis, especially if you are selling non-essential goods, we recommend reducing or suspending your ads until further notice.
2. Focus on your brand
We all hope and believe commerce will return to normal eventually. So, while your sales may drop a few months, this is a good time to focus on your brand and your overall message.
Learn how to optimize your listing. Master the ins and outs of pay-per-click. Become an expert in all-things Amazon so that you and your product are ready when things return to normal.
Take advantage of the free resources and product trials such as Junglescout.com that are available on the internet to anyone interested in selling on Amazon.
3. Consider Fulfillment by Merchant
If you have inventory available that is not currently in an Amazon fulfillment center and you are unable to create a shipment, you can fulfill the products yourself.
Read more about FBA vs FBM fulfillment methods here.
4. Stay informed
Over the next few months, there will be lots of changes, both on and off Amazon. The best thing to do is to stay on top of those changes and act accordingly.
Make sure to read news from reputable sources and stay involved with those close to Amazon, like Jungle Scout and EHP Consulting Group.
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