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What does this mean?
In any option that you can contact the buyer, you are not allowed to ask them to leave a positive review for your product. You can’t ask only the positive customers who had a positive experience to give you a positive review. It is not allowed to offer any compensation in exchange for a review.
Here are break down of some information:
1. NO MANIPULATIVE LANGAUGE
There are a few instances in which Amazon tells sellers not to use manipulative language, such as in email subject lines (ie. writing “Important!” when it’s not), or when requesting reviews in product inserts.
When you are a seller, just make sure that your first priority is the customer’s satisfaction, be honest and give other ways to fix the issue or concern.
2. NO MARKETING OR PROMOTIONAL MESSAGING
Amazon does not want its sellers using the messaging system as an opportunity to resell a customer, even if it’s to another listing on Amazon.
Being a good seller, you need to provide good customer service. Providing good customer service is best than giving a promotional message.
3. NO SPAMMING CUSTOMERS
Amazon is now limiting the number of messages that FBA sellers can send to their customers following a sale. According to the guidelines above, “a seller can only send one request for a review or product feedback”.
4. NO OFF-AMAZON LINKS
Not needed Links and attachments to make a sale are not allowed, as a link in your brand’s logo (although the brand logo itself is fine).
In this way, you can maybe optimize your listing to attract buyers in the first place.
5. NO ASKING FOR REVIEW
If a customer leaves a negative review, you can’t ask for them to change it, even if you address the issue.
You can ask the customer what is the issue all about, and try your best to resolve the issue.
WHAT HAPPENS IF YOU BREAK THE RULE?
Amazon has been restricting the use of their internal email system for 30 days to sellers who have broken these rules. According to Amazon, “So far, we have been unable to lift the restriction for anyone even after fixing their emails, but we did learn that if you DON’T fix your emails, they’ll extend the restriction to even longer.”
Avoid restriction of your account.
WHAT SHOULD AMAZON SELLER EXPECT MOVING FORWARD?
Amazon has made major moves to prevent sellers from manipulating its system, especially in regards to product reviews.
By limiting the number of messages that sellers can send and prohibiting certain communication practices, it would appear that Amazon isn’t done. This may even eventually lead to Amazon completely disbanding the seller messaging system altogether; the introduction of such tools as the Request a Review button seems to be pointing that way.
To be a good seller, you should have the guts to give good customer service to your buyers. And to know the right strategy, we EHP Consulting Group can help you with that.
