How to Rank Higher on Walmart.com (Step-by-Step Guide)

If you’re a Walmart seller, you know how tough it is to stand out and make money on Walmart. In this guide, I’ll break down exactly how to boost your rankings, increase conversions, and drive Walmart sales—with real strategies we use at EHP Consulting Group to help clients hit $13K–$26K/month on Walmart.

Video Overview:

1. 🔥 Nail Your Pricing Strategy

Match or beat Amazon prices—Walmart uses AI to scan Amazon. If your price is higher, you’ll be buried in the search results.
Add your Amazon ASIN in Walmart’s Growth ➝ Listing Quality dashboard so Walmart knows which Amazon product to compare.

2. Fulfill with WFS – Walmart-Fulfilled Shipping

Convert all listings to WFS (Walmart’s FBA equivalent).
Automatically boosts visibility, sales, and lowers returns. Many of our clients double or triple sales just by switching to WFS.

3. Run a Price Promotion

Offer a promo price at least 10% below your regular price. Walmart highlights this with a strikethrough—great for rankings and conversions.

4. Maximize Listing Quality Score

In Growth ➝ Listing Quality, get your score above 80–100%.
This includes optimized titles, bullet points, images, specs, etc. Higher scores = higher rankings.
Pay close attention—our top listings consistently hit 12K+ monthly sales, while low scores get stagnant.

5. Earn the ProSeller Badge

To qualify, your store must:
1. Be on WFS
2. Maintain fast customer support (<48h response)
3. Keep a strong Listing Quality Score
Benefits include lower shipping fees, faster payouts, access to capital, special promotions, and increased trust.

6. Add a Product Video

Videos especially help with conversion.
Go to Catalog ➝ Media Library, upload your video (100 MB max), but note: you’ll need a US trademark.
Video content helps boost trust and stands out visually.

7. Use Helium 10 for Keyword Intelligence

This Amazon tool also works on Walmart—use their Cerebro feature.
Input a popular competitor’s ID to see top keywords. Add high-volume terms to your title, bullets, and backend keywords to climb in search results.

8. Implement “Below-the-Fold” Content

Use optawise.ai/wall to create rich, scrollable content like Coca‑Cola-style layouts.
It’s free and tucked under the fold—valuable space to engage shoppers and improve conversion.

9. Keep Titles Clear & Concise

Walmart titles require clarity—short, keyword-rich, and straight to the point.
No fluff. Make each word count for search visibility & readability.

✅ Quick Action Plan

Step	Action
1	Sync prices with Amazon
2	Switch all listings to WFS
3	Run a 10% promo
4	Polish listing quality
5	Go for the ProSeller badge
6	Add an engaging product video
7	Optimize keywords with Helium 10
8	Enhance below-the-fold
9	Keep titles tight & effective

Want Expert Help?

If you’d rather focus on growing your business while we handle the details – listings, price matching, ads, customer service, ProSeller badge, videos, keyword ops – EHP Consulting Group can take the reins. Our Amazon and Walmart Amazon Experts are ready to help you drive sales, protect listings, and save time.

Ready to Grow on Walmart?

Drop a comment with your biggest ranking barrier, or click here to schedule a free strategy call. Let’s take your store from zero to bestseller status this year!

Written By: Joshua Hackett