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Written By: Joshua Hackett
Did you know 70% of Amazon shoppers never scroll past page one?
If your listing isn’t ranking or converting, you’re losing thousands in potential revenue.
HiccAway had the media buzz, a Shark Tank deal, and a product that worked. But without the right Amazon strategy? Their listing was buried.
Here’s how EHP Consulting Group and AMZScout helped transform their stagnant store into a scalable brand in just 90 days, and how you can apply the same tactics.
Why You Should Read This Case Study
I’m Joshua Hackett, founder of EHP Consulting Group. We help Amazon sellers go from stuck to scaling.
We’ve worked with everything from scrappy side hustlers to million-dollar brands. However, the best wins come when a product already has potential and needs the right strategy and tools to break through.
That’s what happened with HiccAway. Let’s dig in.
The Backstory: Viral Product, Stalled Sales
HiccAway is a patented, science-backed device invented by a doctor to stop hiccups instantly. It’s simple, effective, and went viral, especially after a deal with Mark Cuban on Shark Tank.
Retail sales exploded. Media buzz was everywhere. But on Amazon?
Low traffic.
Listing hijackers.
No control over pricing or content.
They were losing sales and brand trust. That’s when they called us.
The Turnaround Strategy
We focused on four pillars to take HiccAway from flatlining to flourishing:
1. Brand Registry & Listing Control
We secured Brand Registry, kicked off unauthorized sellers, and reclaimed control of their listings. That gave us the green light to optimize everything.
2. SEO & Keyword Optimization
Here’s where AMZScout stepped in. We identified that the top-performing competitor keywords, HiccAway, were missing when using the Reverse ASIN Lookup.
We rebuilt their listing using data-backed keywords customers were already searching for, and the algorithm loved it.
3. Conversion Optimization
Their Shark Tank exposure and medical credibility were powerful but invisible on Amazon.
We redesigned their A+ Content, crafted compelling bullet points, and added screenshots from their media appearances. Conversions doubled in 30 days.
4. Launch & Amazon PPC
We launched a data-driven ad campaign using AMZScout’s Product Database and PPC tools to find high-intent, low-competition keywords.
This boosted visibility and gave us profitable momentum from day one.
AMZScout in Action: Tools That Powered the Turnaround
We didn’t guess our way to success; we built it using AMZScout’s powerful toolset:
Reverse ASIN Lookup
Uncovered competitor keywords we were missing, boosted organic rank in under 2 weeks.
Product Database + Filters
Planned for seasonal demand (like flu season hiccups!) and adjusted inventory + ad spend accordingly.
PRO Extension
Monitored pricing and margins in real-time to keep HiccAway competitive and profitable.
Sales Estimator & Product Tracker
Tracked week-over-week performance to validate changes and measure growth without waiting on brand analytics.
Here’s a visual chart you can embed in your blog to showcase HiccAway’s keyword ranking improvements over 30 days. It demonstrates how strategic SEO and AMZScout tools helped move the brand from near-invisibility to page-one prominence.
The Results (In Just 90 Days)
● 4x Sales Growth on Amazon
● +60% Conversion Rate increase
● Profitability Turnaround through smarter pricing + PPC
● Buy Box Control secured, hijackers gone, brand trust restored
HiccAway went from being stuck on Amazon to scaling like an authentic DTC brand.
Final Takeaways: What You Can Learn
If you’ve got a great product, don’t assume Amazon will “just work.” It won’t.
You need the right tools (like AMZScout) and execution (from pros like EHP Consulting Group) to make it work.
This case study is your blueprint. If HiccAway did it, you can too.
Ready to Transform Your Amazon Store?
Want Amazon experts to review your listing for free? Claim Your Free Listing Audit.
Or book a 1:1 strategy session with EHP Consulting Group today: Schedule a Call Now.