New features to help you work faster in the new Seller Central

At Amazon Accelerate 2026, we introduced the biggest upgrade to Seller Central in a decade, rebuilt around the way you work to make managing your business faster, simpler, and smarter.

Here's what's new:

Find everything in purpose-built workspaces. Your tools are now organized into dedicated workspaces for supply chain, orders, marketing, finance, and more, with the metrics and actions you need in one view.

Get help from Seller Assistant on every page. Seller Assistant's intelligence is built directly into the experience. It learns how you work and helps you take action right where you are.

See more of your global business in one place. Get a unified view across the marketplaces where you sell, making it easier to understand what needs your attention without switching between stores.

Personalize your homepage. Your homepage is modular and customizable, so you can arrange it to fit your business.

Move through tasks faster. Everyday workflows, from product setup to creating coupons, are now quicker to complete.

This experience was built on your feedback, and we're continuing to improve it based on what you tell us. Share yours using the "Provide feedback" button on any page and when it leads to a change, we'll let you know.

To explore the new experience, go to the new Seller Central.

To determine where a new tool may have moved, use Where to find your tools in the new Seller Central or the Site Map.