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Starting August 31, 2026, you can create exclusive, limited-time deals for business customers through Amazon Business Deals. This feature is available in the US, Canada, UK, Germany, France, Italy, Spain, Japan, Mexico, and Australia.
With Amazon Business Deals, you can offer exclusive business-to-business (B2B) discounts for durations from one hour to 30 days. Choose between Fixed Price or Percent Off promotions.
During major shopping events like Prime Big Deal Days, Black Friday, and other events, your deals may receive enhanced visibility through dedicated email and push notification campaigns at no additional cost until December 31, 2026.
Your products must have a 3.5+ star rating, be in new condition, and meet pricing and seller performance requirements to be eligible. Deals must also meet minimum discount requirements of at least 10% off for regular deals and 15% for High Velocity Event deals such as Prime Big Deal Days, Black Friday and Cyber Monday.
By participating, you can reach over 11 million registered business organizations globally, gain greater visibility during events, and tap into the additional traffic that deal placements bring to new products.
You'll find Amazon Business Deals in the Price Discounts tool in Seller Central for products with existing Business Prices.
To get started, go to Promotions and then select All Business Customers as your audience.
To learn more, go to Amazon Business Deals.