You must now tag AI-generated people in listings and A+ content

You must now tag product images that contain photorealistic AI-generated people with specific metadata before you add them to your listings and A+ content in any of our worldwide stores.

Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people.

To ensure compliance, you must use an IPTC-compatible metadata editor to add the keyword "contains-synthetic-performer" to the dc:subject (XMP) field of your image or video files before adding them to your listings and A+ content.

When you include this metadata, we'll add an indicator to inform customers that the image includes AI-generated people, where applicable.

This requirement only applies if your image or video contains photorealistic AI-generated people.

You don’t need to provide this metadata if your image or video:

• Only features real people (even if they have been altered with AI tools)
• Only features characters from movies, TV programs, streaming content, documentaries, video games, or other expressive works (e.g., the poster art of a movie or a video game cover art)
• Doesn’t feature any people
• Doesn’t feature photorealistic people

For detailed instructions, go to How to tag media that contains an AI-generated person.

For more information, go to Product image guide and Shoppable video guide.