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You can now add an Amazon Live tile to your Brand Store to convert high-intent customers during their shopping journey. Amazon Live is a creative advertising format that allows you to unlock video storytelling, creator-led content, and shoppable commerce that drives measurable results. When you go Live, you showcase your products in real time, engage directly with shoppers through interactive chat, and drive conversion while customers are actively browsing your Brand Store. As you plan your deals and strategy for Prime Big Deals Day and upcoming peak events like Black Friday and Cyber Monday, now is the right time to leverage Amazon Live to create shoppable moments and convert traffic.
Brands with the Amazon Live tile on their Brand Store compared to those without observed:
- +50% more Brand Store revenue*
- +17% higher add-to-cart rate*
If you're a brand-registered selling partner, you can now amplify your Brand Store performance with Amazon Live.
To add the Amazon Live tile:
- Navigate to Ads Console and select Brand Store under Brand content and click Add New Section.
- Choose a tile type and select Live Shopping
- Amazon Live tile will be on your brand store for up to 60 days. If you’ve never livestreamed on Amazon before, you will see an introduction and Learn More link to get started.
- Customize settings such as tile placement and duration on your Brand Store.
Once you go Live, you can either pin a single stream to highlight specific content or schedule a full playlist.
Only brand-registered selling partners can go Live through the Amazon Live Creator app. Here’s how to get started:
- Download the Amazon Live Creator application from your mobile app store (iOS or Android).
- Sign in with your Seller Central credentials
- Select your brand
- Go Live and add your stream to the tile on your Brand Store.
To learn more about Amazon Live and how to go Live, go to Amazon Live guide.
*Source: Amazon Internal Historical Data, June 2025 – June 2026, US Market. Treatment = brand stores with Amazon Live widget enabled. Control = brand stores in same month, category, and store traffic tier without AWLS widget enabled.