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New multichannel selling tools in Seller Central let you connect your eBay, Shopify, TikTok, and Walmart accounts and manage listings, orders, and profitability across all of them. You can do this from the same place you run your Amazon business, Seller Central, rolling out gradually to US sellers at no additional cost.
If you sell across multiple channels, you know the burden of juggling a separate dashboard, login, and workflow for each one. These new tools bring your entire selling operation into one connected workspace.
Keep listings consistent everywhere. Enhance a product description once on the Manage Products page, and it updates across every channel where it's live, automatically formatted to meet each channel's requirements. Amazon's AI-powered listing tools also help you generate channel-ready content, so what used to take hours of repetitive copywriting now takes minutes.
Manage all your orders in one place. See and fulfill every order from every channel on a single screen. Select a Shopify order, choose to fulfill through Amazon, and tracking updates flow back automatically, so your buyer stays informed without extra steps.
See your full profitability picture. Get a real-time view of what you're earning from each product across every channel, with ad spend, traffic, and sales data pulled together in one place. Spot which channels are most profitable and decide where to invest next — no more reconciling spreadsheets by hand.
To get started, go to Manage all your sales channels from Seller Central.
To learn more, go to Multichannel Settings.