Black Friday Cyber Monday deals deadline extended to November 13

The deal sourcing window for Black Friday and Cyber Monday has been extended to November 13, giving you more time to prepare for this sales event.

Here's what you need to know to maximize your sales during the event and throughout the holiday period:

Ship your inventory: Ensure your FBA inventory arrives at fulfillment centers ahead of each sales event's cutoff date. For details on inventory cutoffs, capacity management, and holiday peak fulfillment fees, visit the Q4 2026 peak readiness playbook.
Create a promotion: Deal sourcing for the event is still open. For help choosing the right promotion type, go to Which Amazon promotion is right for me? To create Prime Exclusive Discounts (PEDs) in Seller Central, go to Advertising and select Price Discounts. Click Create a price discount and select Events from the drop-down menu to complete the form. Proceed to Step 2 to add products and complete the workflow.
Start advertising early: Support your deals with a full-funnel advertising approach. Starting campaigns early ensures your deal ASINs are indexed and gaining momentum before each event begins.

For more information about preparing for holiday sales events, go to the Q4 2026 peak readiness playbook.