Submit your Black Friday and Cyber Monday deals before October 20

The submission window for Black Friday and Cyber Monday deals closes October 20, 2026. If you haven't submitted yet, now is the time as Black Friday and Cyber Monday reaches millions of ready-to-buy customers at peak holiday demand.

Creating your deals now gives you the best chance to stand out during the event:

• Secure stronger placement. Early movers get better deal visibility and placement, so submitting ahead of the deadline helps your products get seen.
• Capture peak holiday demand. This is one of the highest-traffic shopping moments of the year; your deals reach millions of customers who are ready to buy.
• Act on personalized recommendations. Your event deal recommendations are tailored to your catalog's performance data, so you can prioritize the products most likely to convert.

Here is a checklist to help you prepare for Black Friday and Cyber Monday:

• Check your Account Health Rating: resolve any policy warnings or violations.
• Review your deal health status: fix any suppressed or at-risk deals.
• Ensure all deal-linked listings are active and meet quality requirements.
• Verify your payment and tax settings are current and complete.

To get started, review your personalized recommendations and submit your deals in the Deals dashboard before October 20.