Returns and Recovery Insights: now on new Seller Central

The Returns and Recovery Insights tool is now available on the new Seller Central.

Monitor your customer returns performance data for both Fulfilled by Amazon (FBA) and seller-fulfilled orders, including key return metrics, top return reasons, and recommendations to resolve return-related issues.

The "Return frequency badge" column in the Returns tab helps you identify products that may need attention to reduce returns. Additionally, a new "Low" return frequency badge is now available alongside the existing badges, where:

• Low — represents product with "Frequently Kept" status
• High — represents product with "Frequently Returned" status
• At Risk — represents product approaching the "Frequently Returned" threshold

The return frequency badges reflect only a subset of buyer-initiated returns (excluding those not attributable to sellers) and are updated monthly, whereas your overall return rate on the Returns page refreshes daily.

To learn more, go to Returns and Recovery Insights tool.

For more information related to this tool, go to the Returns and Recovery Insights help page.