Author name: Josh Hackett

Navigating the world of Amazon FBA can feel like learning a new language, complete with its own set of acronyms and rules. Two of the most important terms you’ll encounter are UPC and FNSKU. While they might both look like simple barcodes, understanding their distinct roles is fundamental to managing your inventory, protecting your brand, […]

1. Track Competitor Performance with Precision Before launching a new product, it’s crucial to understand the true performance of your potential competitors. A single glance at a product’s Best Seller Rank (BSR) only tells you its sales performance at that exact moment. To get the full picture, you need to track these metrics over time.

1. Choose the Right Ad Format Before you even think about filming, it’s crucial to understand where your video will live. Amazon primarily offers two video ad formats for sellers. The most common starting point, and the one we highly recommend for those new to video, is the Sponsored Brand Video. These ads appear directly

You’ve invested significant time, money, and ingenuity into developing a unique product and securing a patent. Then, you discover another seller on Amazon is selling a copycat product, directly infringing on your intellectual property. This frustrating scenario is all too common, but Amazon provides specific pathways for rights owners to fight back. Navigating Amazon’s system

Finding a winning product is the single most important step to building a successful Amazon business. But with millions of products and countless sellers, how do you cut through the noise and find an opportunity with real profit potential? Relying on guesswork is a recipe for disaster. The key is to replace intuition with data-driven