Author name: Josh Hackett

For any third-party seller on Amazon, the phrase “A-to-z Guarantee claim” can trigger a wave of anxiety. This customer protection program, while great for building buyer confidence, can pose a significant threat to your account health and bottom line. A single granted claim can damage your Order Defect Rate (ODR), lead to financial loss, and, […]

The world of e-commerce is a hyper-competitive arena, and for Amazon sellers leveraging the Fulfillment by Amazon (FBA) model, logistics is the critical differentiator between moderate success and exponential growth. While FBA streamlines order fulfillment, the responsibility of efficiently moving inventory from manufacturer to Amazon’s fulfillment centers rests squarely on the seller. Mastering this supply

Amazon FBA sellers are facing a new cost factor: the returns processing fee. This isn’t a blanket charge on every return, but a targeted fee aimed at products with return rates that are significantly higher than their category average. Understanding how this fee works is the first step to mitigating its impact on your bottom

It’s a scenario that strikes fear into the heart of any Amazon seller: you log into your account to check your campaign performance, and your ad spend is zero. Your sales have plummeted. Your ads have stopped running, but you never received a notification, an email, or a performance alert. This silent shutdown is a frustrating

Amazon’s search bar is no longer just a search bar. It’s becoming a conversation. The introduction of Rufus, Amazon’s new generative AI shopping assistant, marks a fundamental shift in how customers discover, research, and buy products. Named after a Corgi who was a beloved part of Amazon’s early days, this AI is poised to change