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How to get reviews on Amazon in 2020: The Amazon Way
In this article, we’ll cover the five effective ways to get product reviews on Amazon.
Amazon understands how important reviews are to your products. After all, if you aren’t making sales, they aren’t making sales.
Here are five tips Amazon has in place to help you get product reviews on Amazon.
1 – Trust Amazon’s Automated Follow-Up System
Amazon has its own system in place for following up with shoppers who purchase products. These automatic emails encourage shoppers to leave a review and report any issues they had with a product.
Typically, Amazon only sends one product review request email. However, you can send a second request through the Amazon Request a Review functionality. This method requires no effort from you as it is automatic.
2 – Use Amazon’s ‘Request a Review’ button
Amazon’s ‘Request a Review’ button is a feature within Seller Central’s Order Reports which allows you to send an automatic follow-up email to your shoppers within four to 30 days of purchase.
Amazon only allows you to send one review request. But, when coupled with the first email Amazon sends post-purchase, it increases your chances of scoring a review.
Of course, going through each and every order to click the ‘Request a Review’ button can be time-consuming.
3 – Enter the Amazon Early Reviewer Program
Amazon’s Early Reviewer Program is a platform within Amazon that encourages shoppers to leave reviews for new products. After the shopper makes a purchase, Amazon sends the shopper an offer to leave a review in exchange for a $5 gift card.
To enroll in the Amazon Early Reviewer program, simply submit a product and agree to the terms of the program. Once they receive a review from one of the reviewers the seller is charged $60.
4 – Use third-party automated email responders
In addition to Amazon’s internal automated responder, many sellers use third-party responders to send messages through Amazon’s seller messaging system. One popular example is Zonpages , which creates email templates for you to send to those who’ve purchased your products.
It’s important to note, however, that Amazon has begun to severely limit the quantity and types of messages that can be sent via its Seller Messaging System.
5 -Utilize product inserts
Easily the most popular way to encourage shoppers to leave product reviews on Amazon is through the use of product inserts. Many sellers insert a card into their packaging, asking shoppers to leave a review.
However, product inserts have recently caught the attention of Amazon. They’ve noticed that some sellers have been breaking all three of the “guidelines” described in the “How to Get Reviews on Amazon (Without Breaking the Rules)” section of this article.
Here are some best practices for product inserts:
- Ask for product reviews, but remain neutral. Telling people to leave you a five-star review — or even showing a picture of five-stars — is against Amazon’s guidelines.
- Give useful information about the company and the product. Make sure people have ways of contacting you if an issue comes up. Good customer service goes a long way to prevent negative product reviews.
- Motivate in other ways. While you can’t financially encourage reviews with a product insert, you can encourage people to join your email lists or to follow you on social media. This will help you in the future.
Don’t forget to follow the rules
Amazon takes its product reviews very seriously. In fact, many sellers are suspended from the platform due to review manipulation.
You can’t cherry-pick reviews
Another thing Amazon has put a stop to within the last couple of years is “cherry-picking” reviews. In other words, sellers cannot ask for reviews from customers they know had a good experience while ignoring those who’ve had neutral or negative experiences.
You can’t use manipulative language
This is a new rule and one that many sellers find confusing: Amazon now prohibits the use of manipulative language in review requests.
Hopefully, the information in this article has given you good ideas for how to get Amazon product reviews in 2020. And, if you do have questions or need assistance you can contact EHP Consulting Group for consultations.
