Launch new products with confidence

New enhancements to Product Opportunity Explorer and a new product launch plan in Seller Central help you find your next product, validate demand before you spend a dollar, and launch with a proven plan. Sellers who use Opportunity Explorer before launch see two times higher sales in their first 90 days.

New product launches accounted for 16% of all third-party US sales last year and for many of you, your next launch could be your biggest growth driver.

Here's how the enhanced launch experience helps you get it right:

Validate your product ideas before launch. Now available in Opportunity Explorer, you can bring your own product idea and test it against real customer purchase signals. Describe the product and price point you're considering, and see how it compares to top products in the category. Then, adjust product features or characteristics and re-run the analysis until you land on a product you're confident in, all before you spend on manufacturing.

Get product opportunities directly delivered to you. In the coming months, Opportunity Explorer will start surfacing product ideas to you directly, mapped out with the features customers want and a recommended price point, based on what shoppers are already searching for.

Launch with a personalized plan. You'll soon have access to a first-90-days product launch plan in Seller Central, informed by what's working for the top 10 items in your category. Once your new product is buyable, the plan will populate tailored recommendations for listing quality, fulfillment, and advertising — pre-populated with the right keywords and available incentives like FBA New Selection fee waivers. Sellers who follow key recommendations are five times more likely to achieve at least 10 sales in 30 days.

To get started, go to Product Opportunity Explorer and new product launch plan in Seller Central.