Sign in to Seller Central easier with a passkey

Every minute spent memorizing and entering passwords is time away from your business. That is why we encourage you to set up and use a passkey for a simpler way to sign in that’s designed around how you already use your device.

A passkey is an additional method to log in that can replace your traditional password with the same fingerprint, face scan, or screen lock you already use on your devices. There is nothing new to memorize and no code to wait for - signing in with a passkey is six times faster than typing a password.

Your passkey syncs across any of your devices that share the same password manager, so you get the same fast experience whether you are on your laptop, phone, or tablet— no re-enrollment, no extra steps. Setup takes less than a minute.

Simply access your Login & Security page and select the option to set up a passkey. Confirm with your fingerprint, face, QR code, or PIN. From that point forward, every sign-in will be faster, smoother, and free of the friction that passwords create. Your business moves fast — your sign-in experience should too.

For more information and setup instructions go to Passkey Verification.